SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • Comment
    5 Mar 2015

    Kabaddi's potential in the United States, the 2022 FIFA World Cup and the unique business model for e-sports - Owen Evans reports from the opening day of the 2015 Leaders Sport Business Summit in New York.

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  • Comment
    31 Jul 2014

    Sarah Walker, global neuroscience practice director at brand, media and communication agency Millward Brown, explains what a neuro-marketing research project tells us about attitudes towards the 2014 FIFA World Cup.

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  • Comment
    16 Oct 2013

    The hottest topic on the international sporting agenda in recent weeks has been the proposal of staging the 2022 FIFA World Cup in Qatar in winter. Sports lawyer Kevin Carpenter explores the possible legal and economic implications for a number of interested stakeholders.

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  • Blog
    26 Aug 2013

    Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.

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