SportBusiness International

Analysis and insight for the global sports business

Comment

Thoughts and insights from the SportBusiness International team and guest writers

  • Video technology has been trialled around the world (Getty Images)
    Comment
    24 Nov 2017

    Kevin Roberts believes that video technology is now a necessity in professional football, but argues that players must adapt their behaviour to ensure it is a success. 

     Read on
  • The art of queuing - have you picked the right line? (Getty Images)
    Comment
    21 Nov 2017

    In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing. 

     Read on
  • Natwest will serve as title sponsor of Six Nations rugby in a one-year deal
    Comment
    15 Nov 2017

    Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.

     Read on
  • Fifa was the biggest-selling console game in the world in 2016 (EA Sports)
    Comment
    24 Oct 2017

    Coca-Cola's decision to feature a fictional character from EA Sports' Fifa 18 in its marketing campaign for the 2018 World Cup shows how the console game has become a star in its own right, says Richard Clarke.

     Read on
  • Floyd Mayweather and Conor McGregor battle it out at T-Mobile Arena in August (Ethan Miller/Getty Images)
    Comment
    27 Sep 2017

    While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.

     Read on
  • England celebrate after beating India in the ICC Women's World Cup 2017 final (Stu Forster/Getty Images)
    Comment
    26 Jul 2017

    Kevin Roberts examines some of the more exotic sporting fare on offer in one of the few summers without a major football tournament.

     Read on
  • Wilfried Zaha and Diego Costa star as Crystal Palace face Chelsea in the Premier League (Ian Walton/Getty Images)
    Comment
    6 Jul 2017

    Kevin Roberts says that the Premier League will only see off the threat of illegal streaming if it is allowed to take a fresh look at Saturday afternoon broadcasts.

     Read on
  • Lucas Bjerregaard tees off during the GolfSixes match between Denmark and Australia (Andrew Redington/Getty Images)
    Comment
    9 Jun 2017

    Kevin Roberts says that reinvention is as fundamental to the sports industry as it is to the technology companies that are now shaping it.

     Read on
  • League of Legends (Creative Commons)
    Comment
    15 May 2017

    As endemic and non-endemic brands rush into partnerships with esports properties, they need to ensure they don’t infringe publisher intellectual property rights. Reed Smith LLP counsel Christopher Hoffman and associate Michael Strauss explain the dangers.

     Read on
  • A consumer launch message from Twitch (Twitch)
    Comment
    4 May 2017

    Nick Allen is vice-president of esports at Twitch, the leading social video platform and community for gamers and video game culture. Here he explains the appeal of the platform and how it monetises streamer content.

     Read on

Pages