In the fourth in a series of five white papers published by SportBusiness International Knowledge Centre that highlight the key themes and findings from our Ultimate Sports Cities 2014 Awards, head judge Rachael Church-Sanders takes a closer look at the category of Tourism and Public Interest, alongside fellow judges Terrence Burns, managing director at Teneo Strategy; Hazem Galal, partner at PwC; and Lars Haue-Pedersen, managing director at TSE Consulting. Additionally, she spoke to Rick Traer, chief executive of the Canadian Sport Tourism Alliance.
Areas that were considered when ranking the cities in this category included:
Q: How well supported are sports events?
Q: Is the local population sufficient to sustain a large sports venue?
Q: How many people visit the city annually and are therefore potential sports tourists?
Q: What else does a city have to offer visitors other than sport?
In the fourth in a series of five mini reports on sports event hosting, in association with the Ultimate Sports Cities rankings, we take a look at tourism and public interest. There is a discussion of the latest thinking around tourism and public interest, and case studies looking at the top five cities in the category of tourism and public interest in this year's rankings - London, Melbourne, Sochi, Copenhagen and Calgary.Read on
Awareness of the way in which the major events market is segmented is a cornerstone of any successful sports tourism strategy. This goes for venues and destinations alike, whether aspiring or established.Read on
Rick Traer is chief executive officer of the Canadian Sport Tourism Alliance (CSTA), a tourism industry organisation whose mission is to increase Canada’s capacity to attract and host sport events.Read on
London was ranked first in the 2014 Ultimate Sports Cities rankings in the category of Tourism & Public Interest. Hosting the Olympics has given London a massive boost on the world stage, with huge numbers of international visitors flocking to the city.Read on
Melbourne was ranked second in the 2014 Ultimate Sports Cities rankings in the category of Tourism & Public Interest. Melburnians have proven to be enthusiastic international sporting event consumers. In 2013, an estimated 9m people attended major sporting events in Melbourne, a city with just 4.2m residents.Read on
Sochi was ranked third in the 2014 Ultimate Sports Cities rankings in the category of Tourism & Public Interest. During the 2012-13 test events season for Sochi 2014, which comprised more than 20 international test events at venues that were hosting the Olympic and Paralympic Games, around 155,000 spectators watched the competitions.Read on
Copenhagen was ranked fourth in the 2014 Ultimate Sports Cities rankings in the category of Tourism & Public Interest. Impact analysis of two Copenhagen events, the Union Cycliste Internationale Road World Championships 2011 and the annual Ironman Copenhagen triathlon, which is the only Ironman distance to be staged in the heart of a capital city, have documented a high level of support for the events.Read on
Calgary was ranked fith in the 2014 Ultimate Sports Cities rankings in the category of Tourism & Public Interest. Calgarians are passionate about sports. A study of Calgary’s citizens found that approximately 320,000 sport participants actively engage in 85 different sport activities administered by more than 500 sport organisations in Calgary.Read on