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Becoming an Ultimate Sports City - Tourism & Public Interest

Becoming an Ultimate Sports City - Tourism & Public Interest

Published date:
1 Oct 2014
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In the fourth in a series of five white papers published by SportBusiness International Knowledge Centre that highlight the key themes and findings from our Ultimate Sports Cities 2014 Awards, head judge Rachael Church-Sanders takes a closer look at the category of Tourism and Public Interest, alongside fellow judges Terrence Burns, managing director at Teneo Strategy; Hazem Galal, partner at PwC; and Lars Haue-Pedersen, managing director at TSE Consulting. Additionally, she spoke to Rick Traer, chief executive of the Canadian Sport Tourism Alliance.

Areas that were considered when ranking the cities in this category included:

Q: How well supported are sports events?

Q: Is the local population sufficient to sustain a large sports venue?

Q: How many people visit the city annually and are therefore potential sports tourists?

Q: What else does a city have to offer visitors other than sport?

 

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