Becoming an Ultimate Sports City – Event Strategy | Introduction – Latest thinking and expert discussion on event strategy

There are many factors that make a city a world-class events host and many cities that believe they have what it takes when it comes to staging major events. Over the last decade, the process of bidding for major events and subsequently hosting them has become more sophisticated, with cities realising that they need to tick an increasing list of boxes to establish whether costs are worth the returns.

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