SportBusiness International

Analysis and insight for the global sports business

Becoming an Ultimate Sports City - Branding and Marketing

Becoming an Ultimate Sports City - Branding and Marketing

Published date:
1 Oct 2014
Report
  • LinkedIn
  • Print

 

In the last in a series of five white papers published by SportBusiness International Knowledge Centre that highlight the key themes and findings from the Ultimate Sports Cities 2014 Awards, head judge Rachael Church- Sanders takes a closer look at the category of Branding and Marketing alongside fellow judges Terrence Burns, managing director at Teneo Strategy; Hazem Galal, partner at PwC; and Lars Haue-Pedersen, managing director at TSE Consulting. She also spoke to Cristian Cook, creative  director at branding agency Designwerk.

Areas that were considered when ranking the cities in this category included:

Q: How easy is it to find out who is responsible for events in a city and how well-presented/user-friendly are their websites?

Q: How well do they promote themselves?

Q:Has the city built up an effective brand?

Q:How well is the city using social media to promote its events and activities?

 

Report Items

Report Content
1 Oct 2014

Public authority Glasgow City Marketing Bureau (GCMB) has a dedicated international PR teamthat works to raise Glasgow’s profile by targeting international media, delivering destination visits for journalists built around strategic themes, and hosting on-territory media events. In 2013, GCMB hosted 81 international media in the city.

 Read on
Report Content
1 Oct 2014

Auckland Tourism Events and Economic Development (ATEED), the public body responsible for major sports events in Auckland, has a destination division that oversees both major events and tourism. This allows for a coordinated approach to events marketing, which sees Auckland maximise tourism benefits from major events. 

 Read on
Back to top