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Ask the experts | How can tennis connect with younger fans?
Over 12 years as head of global sponsorship at HSBC, Giles Morgan became a power-broker of the sponsorship world. He talks to Kevin Roberts about what he learned and how the sponsorship ecosystem is changing.Read on
The ITF has struck a 25-year, $3bn partnership with the Kosmos investment group to replace the Davis Cup with a season-ending, one-week World Cup of Tennis. ITF president David Haggerty and chief operating officer Kelly Fairweather spoke to Ben Cronin about the changes at the recent SportAccord.Read on