Women's Football
Features
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.
Women’s Football: Attributing Value Matters – Sally Horrox, Y Sport
We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.
“I think we’ll get million-dollar deals in the next 4 years” | Women’s sports sponsorship panel highlights, SDMS
Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.
NWSL looking to translate Women’s World Cup aura into long-term gains
The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.
Investment in women’s sport is growing, but has it reached the point of financial independence?
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
Women’s football and boxing Olympic qualifiers moved from Wuhan
Tokyo 2020 qualifying events in boxing and women's football scheduled for next month in Wuhan, China will be moved due to the coronavirus outbreak
US Soccer unveils 2020 SheBelieves Cup teams, venues
The prestigious SheBelieves Cup invitational international women's soccer tournament will be participated by the United States, England, Spain, and Japan from March 5-11 in the US
NWSL faces potential leadership void following Duffy’s departure
The National Women's Soccer League faces a potential leadership void following confirmation that Amanda Duffy is stepping down as league president
Amanda Duffy stepping down as NWSL president
Amanda Duffy is stepping down as National Women's Soccer League president after a year in the role to take up an executive position with NWSL team Orlando Pride, according to multiple reports
Brands backing women’s sport is wonderful – but they are followers, not leaders
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.