Women's Football
Features
Women’s Football: Attributing Value Matters – Sally Horrox, Y Sport
We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.
“I think we’ll get million-dollar deals in the next 4 years” | Women’s sports sponsorship panel highlights, SDMS
Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.
NWSL looking to translate Women’s World Cup aura into long-term gains
The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.
Investment in women’s sport is growing, but has it reached the point of financial independence?
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
Brands backing women’s sport is wonderful – but they are followers, not leaders
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
USWNT granted class certification in US Soccer equal pay lawsuit
United States women’s national team players have been granted class certification by a California district court in their equal pay lawsuit against the United States Soccer Federation.
Now RFEF bids to end Liga Iberdrola strike with €1.15m salary offer
The Spanish Football Federation (RFEF) has moved to break the impasse that has engulfed women’s football in Spain by offering €1.15m ($1.27m) to boost player salaries across the top-tier Liga Iberdrola.
Budweiser launches campaign to find new NWSL sponsors
National Women's Soccer League sponsor Budweiser has launched a marketing campaign which rallies corporate support for the competition
Fifa to increase player bonuses for 2023 Women’s World Cup
Fifa plans to significantly increase bonus payments to players at the 2023 Women's World Cup
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.