Women's Football

Latest Features

The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.

We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.

Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.

The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.

Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?

Cindy Parlow Cone, the newly-installed United States Soccer Federation president, said her foremost objective is to settle the gender discrimination lawsuit with members of the US women's national team…

The United States Soccer Federation has named veteran sports business executive Will Wilson as the organization's new chief executive and secretary general

The National Women's Soccer League and Canadian Premier League have become the latest North American professional soccer leagues to suspend their seasons due to the global Covid-19 outbreak

Carlos Cordeiro has stepped down as United States Soccer Federation president after a damaging week in the organization's equal pay dispute with its women players

Features

Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.