Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
FC Barcelona's plan to set up a team in the National Women's Soccer League in the United States remains in the balance
The Doncaster Rovers Belles, one of the top historic clubs in women's football will be brought under the larger Club Doncaster umbrella in May
Juventus Women drew 39,027 fans for their game against Fiorentina at the Allianz Stadium on Sunday, smashing the attendance record for a women’s club game in Italy.
Atlético Madrid Femenino drew 60,739 fans for their clash with FC Barcelona Femení at Wanda Metropolitano on Sunday, setting a world-record attendance for a women's club football match.