Women's Football

Latest Features

Former professional footballer has been appointed as sporting director for Aston Villa Women

The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.

We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.

Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.

The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.

The National Women's Soccer League expansion team in Louisville, Kentucky, has been officially rebranded as Racing Louisville FC

New Zealand Rugby is considering abandoning Super Rugby and replacing it with a trans-Tasman tournament, local media has reported

The National Women's Soccer League expansion team in Louisville, Kentucky, has brought in PNC Bank as its inaugural major commercial partner

The opening game of the National Women's Soccer League Challenge Cup was the most-watched match in league history, with an average of 572,000 viewers on the main CBS television network

Features

Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?

Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.