Women's Football
Features
Eni Aluko | Women’s sport is a great vehicle to tackle social issues
Former professional footballer has been appointed as sporting director for Aston Villa Women
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.
Women’s Football: Attributing Value Matters – Sally Horrox, Y Sport
We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.
Steve Day, Visa – Sponsoring women’s sport isn’t about ROI right now… it’s just the right thing to do
Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.
NWSL looking to translate Women’s World Cup aura into long-term gains
The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.
NWSL Louisville team rebranded as Racing Louisville FC
The National Women's Soccer League expansion team in Louisville, Kentucky, has been officially rebranded as Racing Louisville FC
NZR considers trans-Tasman replacement for Super Rugby
New Zealand Rugby is considering abandoning Super Rugby and replacing it with a trans-Tasman tournament, local media has reported
NWSL Louisville brings in PNC Bank as inaugural commercial partner
The National Women's Soccer League expansion team in Louisville, Kentucky, has brought in PNC Bank as its inaugural major commercial partner
NWSL Challenge Cup opener is most-watched game in league history
The opening game of the National Women's Soccer League Challenge Cup was the most-watched match in league history, with an average of 572,000 viewers on the main CBS television network
Investment in women’s sport is growing, but has it reached the point of financial independence?
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
Brands backing women’s sport is wonderful – but they are followers, not leaders
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.