Women's Football
Features
First LA, then the world – NWSL’s Angel City sets sights on becoming global brand
Natalie Portman and Serena Williams are among the 33-strong, female-led ownership group of the NWSL's latest expansion team, which has high hopes that "the world will pay attention" to its efforts on and off the field. Bob Williams reports
Eni Aluko | Women’s sport is a great vehicle to tackle social issues
Former professional footballer has been appointed as sporting director for Aston Villa Women
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.
Women’s Football: Attributing Value Matters – Sally Horrox, Y Sport
We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.
Steve Day, Visa – Sponsoring women’s sport isn’t about ROI right now… it’s just the right thing to do
Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.
Hansen to sell Real Salt Lake, Utah Royals amid racism controversy
Billionaire businessman Dell Loy Hansen has begun the process to sell Utah Soccer Holdings following a troubling racism controversy last week, Major League Soccer has announced
BBC to stream Scottish Women’s Premier League
The BBC, the UK public-service broadcaster, will stream the forthcoming season of the Scottish Women's Premier League after agreeing a one-season deal with its rights-holder, Scottish Women’s Football.
England Women opt out of 2021 SheBelieves Cup due to Covid-19 concerns
The England women's national soccer team has decided to opt out of next year's SheBelieves Cup in the United States in the wake of the global Covid-19 pandemic
NWSL draws record 653,000 TV audience for Challenge Cup final
The National Women's Soccer League broke its domestic television ratings record for the second time in a month over the weekend, when the NWSL Challenge Cup final drew an average audience of 653,000 viewers…
NWSL looking to translate Women’s World Cup aura into long-term gains
The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.
Investment in women’s sport is growing, but has it reached the point of financial independence?
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
Brands backing women’s sport is wonderful – but they are followers, not leaders
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.