women's football

Latest Features

The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.

Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?

Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.

Procter & Gamble's Secret deodorant is continuing its support of women's soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the re…

Chinese Super League football club Guangzhou R&F is launching a women's team to compete in the next season of the China Football Association's Women's Super League (CWSL)

The United States women's national soccer team (USWNT) further demonstrated its popularity - and revenue-generating capability - by drawing an announced record crowd of 49,504 fans for Thursday evening's…

SRO-level turnout continues strong post-Women's World Cup boost for NWSL