“I think we’ll get million-dollar deals in the next 4 years” | Women’s sports sponsorship panel highlights, SDMS
Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.
The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
The National Women's Soccer League enjoyed a significant attendance boost in the first weekend after the Women's World Cup in France
A parade in New York City to celebrate the United States women's national team's victory in the Women's World Cup was dominated by the squad's fight for equal pay and working conditions with the US Soccer…
The United States women’s national soccer team will look to cash in on their triumph at the Women's World Cup in France by embarking on a victory tour in the US later this year.
Online payment platform Alipay announced it will provide 1 billion yuan (USD$145m) in funding for a 10-year project to boost China's women's football industry