Women's Football

Latest Features

We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.

The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.

Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?

Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.

United States women’s national team players have been granted class certification by a California district court in their equal pay lawsuit against the United States Soccer Federation.

The Spanish Football Federation (RFEF) has moved to break the impasse that has engulfed women’s football in Spain by offering €1.15m ($1.27m) to boost player salaries across the top-tier Liga Iberdrola.

National Women's Soccer League sponsor Budweiser has launched a marketing campaign which rallies corporate support for the competition

Fifa plans to significantly increase bonus payments to players at the 2023 Women's World Cup

Features

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.