Women's Football

Latest Features

Natalie Portman and Serena Williams are among the 33-strong, female-led ownership group of the NWSL's latest expansion team, which has high hopes that "the world will pay attention" to its efforts on and off the field. Bob Williams reports

Former professional footballer has been appointed as sporting director for Aston Villa Women

The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.

We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.

Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.

Billionaire businessman Dell Loy Hansen has begun the process to sell Utah Soccer Holdings following a troubling racism controversy last week, Major League Soccer has announced

The BBC, the UK public-service broadcaster, will stream the forthcoming season of the Scottish Women's Premier League after agreeing a one-season deal with its rights-holder, Scottish Women’s Football.

The England women's national soccer team has decided to opt out of next year's SheBelieves Cup in the United States in the wake of the global Covid-19 pandemic

The National Women's Soccer League broke its domestic television ratings record for the second time in a month over the weekend, when the NWSL Challenge Cup final drew an average audience of 653,000 viewers…

Features

The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.

Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?

Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.