Natalie Portman and Serena Williams are among the 33-strong, female-led ownership group of the NWSL's latest expansion team, which has high hopes that "the world will pay attention" to its efforts on and off the field. Bob Williams reports
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.
The BBC, the UK public-service broadcaster, will stream the forthcoming season of the Scottish Women's Premier League after agreeing a one-season deal with its rights-holder, Scottish Women’s Football.
The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
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