Women's Football
Features
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.
Women’s Football: Attributing Value Matters – Sally Horrox, Y Sport
We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.
Steve Day, Visa – Sponsoring women’s sport isn’t about ROI right now… it’s just the right thing to do
Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.
NWSL looking to translate Women’s World Cup aura into long-term gains
The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.
Investment in women’s sport is growing, but has it reached the point of financial independence?
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
Parlow Cone: Settling USWNT equal pay lawsuit a “top priority” for US Soccer
Cindy Parlow Cone, the newly-installed United States Soccer Federation president, said her foremost objective is to settle the gender discrimination lawsuit with members of the US women's national team…
US Soccer names experienced agency executive Wilson as new CEO
The United States Soccer Federation has named veteran sports business executive Will Wilson as the organization's new chief executive and secretary general
NWSL, CPL delay start of 2020 seasons due to Covid-19
The National Women's Soccer League and Canadian Premier League have become the latest North American professional soccer leagues to suspend their seasons due to the global Covid-19 outbreak
Cordeiro steps down as US Soccer president amid equal pay dispute
Carlos Cordeiro has stepped down as United States Soccer Federation president after a damaging week in the organization's equal pay dispute with its women players
Brands backing women’s sport is wonderful – but they are followers, not leaders
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.