Winter Sports
US Figure Skating brings in Guaranteed Rate as title sponsor of 2020 Skate America
US Figure Skating has announced that leading retail mortgage lender Guaranteed Rate will become the title sponsor of this weekend's 2020 Skate America
ISU awards 2023 World Championships, pulls plug on 2021 Four Continents events
The International Skating Union (ISU) has provisionally awarded hosting rights to its 2023 World Figure Skating Championships and World Speed Skating Championships, but has elected to cancel next year’s F…
Telenot extends FIS World Cup backing in Infront-brokered deal
Electronic security company Telenot has signed as an official sponsor for selected FIS Alpine Skiing and FIS Ski Jumping World Cup events for another season
E.Infra signs FIS Nordic World Ski Championships data sponsorship
German technology company E.Infra has signed as the ‘Data Partner’ for the FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany.
FIS removes Lewis as secretary general following confidence vote
The International Ski Federation (FIS) has announced in an abrupt statement that it has removed Sarah Lewis as secretary general following a confidence vote
Tridem brokers FIS Nordic Worlds’ renewal with presenting sponsor Stora Enso
The FIS Nordic World Ski Championships have extended a long-term association with renewable solutions specialists Stora Enso in a deal negotiated by the Tridem Sports agency
Wsportsmedia recruits IMG’s Diamond League production head Bauer
Wsportsmedia, the Sweden-based broadcast production and media-rights sales company involved notably in winter sports, has named IMG’s Patrik Bauer as the Pro Tour director for the Visma Ski Classics.
Saalbach lands 2025 Alpine World Ski Championships, Trondheim to stage Nordic Worlds
The Austrian resort town of Saalbach has defeated rival bidders from Germany and Switzerland to land the 2025 Alpine World Ski Championships, while the Norwegian city of Trondheim has been rubber-stamped…
Wsportsmedia continues media asset push with Finnish acquisition
Wsportsmedia, the Sweden-based rights-holder to Ski Classics events, has acquired the Finnish endurance sports portal Kestavyysurheilu.fi
Infront agrees four-year Four Hills presenting sponsorship with bet-at-home
Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament
Infront pens early extension to Four Hills deal, ski jumping on European Games list
The Infront agency has agreed a four-year extension to its deal to exclusively market sponsorship rights to the Four Hills Tournament, ski jumping’s showpiece otherwise known as the Vierschanzentournee.
Infront extends global rights to Italian FIS World Cup events
The Infront agency has extended its global rights deal with the Italian Winter Sports Federation (FISI) for a further five seasons, till 2025-26
FIS Alpine World Cup to remain in Europe for 2020-21 season
The International Ski Federation (FIS) has announced that the entirety of the 2020-21 men’s and women’s Alpine World Cup seasons will remain in Europe rather than moving to the US and Canada as usual, due…
Beijing 2022 Winter Olympics signs Sankeshu as official paint partner
The Beijing 2022 Winter Olympics and Paralympics have signed Sankeshu Paint as official exclusive paint supplier for the Games
ISU downsizes Grand Prix of Figure Skating
The International Skating Union (ISU) has announced that each individual competition during the 2020-21 Grand Prix of Figure Skating season will become a domestic-run event
UK Athletics president Gardener says British Bobsleigh ignored overtures to address racism
Jason Gardener, president of UK Athletics and a former Olympic gold medallist, has described how the British Bobsleigh & Skeleton Association ignored an approach from him to address allegations of racism…
German Ski Federation adds FaberExposize to support events
The German Ski Association (DSV) has signed up advertising, printing, and trade fair event specialists FaberExposize to its sponsorship portfolio
Pietza makes Infront Germany switch amid winter sports push
Infront Germany has added Matthias Pietza, the experienced winter sports commercial rights executive, to its executive board as he takes up a role with the German arm of the Wanda Sports-owned international…