Winter Olympics

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In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership

In this issue we cover the following: WINTER OLYMPICS – a commercial preview of Pyeongchang 2018 RULE 40 – how the IOC's control over athlete sponsorships is weakening GIANN

Business services company PricewaterhouseCoopers and software company Suirui Group have agreed deals to be Official Suppliers of the Beijing 2022 Winter Olympics

Korean financial service firm KB Financial Group is sponsoring the Legacy Cup 2020, an international friendly ice hockey tournament taking place in Gangneung, Korea this week

The International Olympic Committee on Friday voted to award the Winter Youth Olympic Games in 2024 to Gangwon Province in South Korea

The International Olympic Committee has confirmed it is in talks with Sapporo, Salt Lake City and Barcelona about hosting the 2030 Winter Olympics