US Major Leagues
Sport sponsorship now operates as a global marketplace, with brands around the world regularly aligning themselves with sports properties in foreign markets
The Maryland-based owner of local TV stations has rapidly become a major player in the US sports media landscape, and has aggressive goals for more growth.
A greater variety of sports are now available due to OTT offerings but OTT rights fees still fall well short of those paid by linear TV companies. Eric Fisher asks how soon it will be before live streaming makes up the majority of the sports media landscape, if ever.