US College Sports

The Atlantic 10 collegiate athletic conference, one of the top mid-majors in American college sports, has secured a multiyear domestic media rights extension with NBC Sports for men's and women's basketball

The National Collegiate Athletic Association is widely expected to delay a potential landmark vote this week on legislation that would permit college athletes to cash in on their fame for the first time

US college bookstore operator Barnes & Noble Education (BNED) has entered into a long-term strategic partnership with leading online sports merchandise company Fanatics, and bricks and mortar retailer…

The College Football Playoff semifinal scheduled to be played at Rose Bowl Stadium in Pasadena on January 1 has been relocated to AT&T Stadium in Arlington, Texas, due to Covid-19 restrictions in Southern …

US credit card company Capital One has secured the presenting sponsorship of the 107th Rose Bowl Game on New Year’s Day, as part of an agreement with ESPN.

Japanese e-commerce company Mercari has been named the new title sponsor of the Texas Bowl, the annual collegiate postseason showdown between teams from the Big 12 Conference and the Southeastern Conference.

Northwestern athletic director Jim Phillips has been officially appointed by the Atlantic Coast Conference as its next commissioner

Northwestern athletic director Jim Phillips has been reportedly targeted by the Atlantic Coast Conference to become its next commissioner.

The Learfield IMG College agency has recruited Grant Jones to the newly-created position of senior vice-president, head of content

Operating without large-scale revenue guarantees and dedicated media networks enjoyed by many of the Power Five conferences, mid-major conferences and their member schools are facing their own particular challenges amid the ongoing Covid-19 pandemic. Pete Garcia, athletic director of Conference USA's Florida International University, discusses the current situation with US Editor Eric Fisher.

Months after Covid-19 wiped out the entire spring season in US college sports, still-growing virus case rates now imperil the fall season and escalate economic tension around the country

The Colonial Athletic Conference’s $4.5m streaming deal with FloSports is helping the conference to build audiences and close the gap on the Power 5. Eric Fisher reports.

Walt Disney Co. properties to take on key college rights currently held by CBS

Hyperice, the leading recovery and performance technology company, has entered the college sports industry for the first time by striking a multiyear partnership with the University of Kentucky men’s ba…

Legendary coach cites extensive impacts of ongoing pandemic

The University of California, Los Angeles (UCLA) athletics department has announced that sports apparel giant Nike, and its subsidiary Jordan Brand, will become the Bruins' official athletic footwear, …

Prominent college rivalry game called off for 2020 due to pandemic

The Atlantic Coast Conference has announced it is relocating its men's basketball tournament to Greensboro Coliseum in Greensboro, North Carolina, in the wake of the global Covid-19 pandemic

The Atlantic 10 collegiate athletic conference and CBS Sports have agreed to a three-year extension of a domestic media-rights deal for a selection of the league’s television rights.

Sports apparel company Under Armour has negotiated a buyout of its 10-year, $50m partnership with the University of Cincinnati athletics department

The Atlantic 10 collegiate athletic conference, one of the top mid-majors in American college sports, has secured a three-year extension to its domestic media-rights agreement with ESPN and ESPN+ for a…

The National Collegiate Athletic Association has announced it is planning to stage its entire men’s basketball tournament at a single-city location in 2021 to mitigate the risks of the ongoing Covid-19 p…

The 2020 Heisman Trophy award ceremony has been pushed back to January 5, 2021, and will be presented in a fully virtual format, it has been announced

The Ivy League has set a new precedent by becoming the first National Collegiate Athletic Association Division I conference to opt out of the 2020-21 basketball season due to the Covid-19 outbreak

The Southeastern Conference has been hit by a devastating Covid-19 outbreak this week, with Georgia-Missouri becoming its fourth college football game scheduled for November 14 to be called off

The Southern Conference has reached a new six-year domestic media-rights agreement with ESPN and streaming service ESPN+ through the 2025-26 academic year

BBVA USA has been named the presenting sponsor of the 2020 Iron Bowl between the University of Alabama and Auburn University college football teams

Major US television networks NBC and ABC briefly moved high-profile college football games to lesser channels on November 7 due to a clash with Joe Biden's first speech as the United States' President-elect

The University of New Mexico athletics department has announced a three-year extension of its uniform and apparel partnership with Nike through the 2022-23 athletic year.

The Pac-12 collegiate athletic conference has unveiled partnerships with business communications company Nextiva and California-based commercial bank Pacific Premier Bank.

The Pac-12 collegiate athletic conference has struck a multiyear partnership with Oregon-based seafood company Pacific Seafood, which has been designated the organization's official meat and seafood provider

Events division unable to finalize health and safety protocols for staging MTEs

The Football Bowl Association has unveiled a comprehensive brand refresh, which includes a new name, logo, and website.

Leading retail mortgage lender Guaranteed Rate has struck a partnership with the Fiesta Bowl Organization to become the title sponsor of its college football bowl game in downtown Phoenix, Arizona

$200m venue seeks to set new standard for that level of US college athletics

The Southeastern Conference has suffered a major Covid-19 crisis this week, with two college football games postponed and University of Alabama head coach Nick Saban and his athletic director testing positive…