US College Sports
Features
College sports carve out a commercial niche on OTT platforms
The Colonial Athletic Conference’s $4.5m streaming deal with FloSports is helping the conference to build audiences and close the gap on the Power 5. Eric Fisher reports.
CBS, Turner sell NCAA asset management sponsorship to Invesco
Multifaceted deal to have focus on financial literacy for student-athletes
NCAA opens doors to student-athletes profiting
The NCAA has taken its first step towards allowing college athletes to cash in on their fame after the Board of Governors voted unanimously to permit students to “benefit from the use of their name, im…
NCAA poised to move towards allowing student athletes to make money
The NCAA's top decision-makers will meet on October 29 in Atlanta, Georgia, to discuss whether it would be feasible to allow athletes to profit from their names, images and likenesses while still preserving …
Federal lawmakers seek ways for college athletes to sign endorsement deals
Federal lawmakers in the United States are looking to introduce a bill that could make it possible for all US college athletes to earn endorsement deals as early as January 2021