US College Sports

Pact is among the first for Legends after Sixth Street takeover

The Learfield IMG College agency has named Jennifer Davis of Amazon Web Services, the cloud computing subsidiary of the online retail giant, as its chief marketing officer

Governing body amplifies investigation into basketball tournament issues

Governing body to investigate how facility plans differed so greatly for men's, women's basketball tournaments

Fanatics has secured a 10-year exclusive retail and licensing partnership with the University of Oklahoma, in which the global merchandising giant will now become the Sooners' primary apparel and headwear…

With 68-team field now set, nervousness remains amid ongoing Covid-19 pandemic

The Michigan State University athletics department has expanded its longstanding partnership with Rocket Mortgage, which has now become the presenting sponsor of the college's famed men’s basketball te…

Return of tournament after last year's cancellation creates pent-up demand

Defending national championships aiming to fill Bryant-Denny Stadium

Postseason college basketball tournament to be 16-team event held in Texas

Swarbrick, Kelly give strong support to greater player NIL rights

Planned reboot of popular video game series arrives with a host of thorny unanswered licensing and development questions

Power Five conference plans normal schedule after Covid-19 adjustments in 2020

Veteran administrator in place with conference through June 2024

Veteran sports industry executive to depart Power Five conference a year early