US College Sport
HOFer Sanders, AFLAC extend promotional relationship
Newly developed ad campaigns to focus on football talent at HBCUs
Notre Dame’s Swarbrick: D-I college sports breakup ‘inevitable’
Veteran administrator details stark vision for future of US college sports
NBC Sports creates NIL marketplace
Comcast-owned entity makes move into emerging space
Kansas-UNC title clash caps off March Madness growth
The University of Kansas' dramatic comeback victory over North Carolina to win the National Collegiate Athletic Association’s Division I men’s basketball tournament averaged 18.1 mil
Bowlsby to step down as Big 12 commissioner
Bob Bowlsby will step down as commissioner of the Big 12 Conference later this year after a decade in charge of the Power Five entity.
North Carolina-Duke Final Four game draws historic audience
Final Four clash is projected to be second-best college basketball audience ever on US cable TV
Pac-12 Conference shifting permanently to remote headquarters
Power Five entity to leave current site in downtown San Francisco
David Chadwick | More than what meets the eye in March Madness
RealResponse chief executive David Chadwick explores how a culture of fear still lurks beneath the surface in college basketball, despite a wave of major changes that has hit other parts of the sport.
UNC-Duke matchup in Final Four fuels ticket resale spike
Storied rivalry, Krzyzewski finale spurs heightened fan interest
Pac-12 completes data deal with Tempus Ex Machina
Conference signs wide-ranging agreement with California-based firm
Lawmakers press NCAA on commitment to gender equity
Trio of House members say governing body has been slow to enact reforms
March Madness to generate record-level wagering activity
Return to normal tournament operations, expanded betting options fuel optimism
Dollar Shave Club becomes official razor of NCAA, March Madness
Unilever brand Dollar Shave Club has become the official razor of the National Collegiate Athletic Association and the March Madness men's college basketball tournament
Genius signs Mid-American Conference deal, Second Spectrum aligns with NBA G League
Sports data company Genius Sports has signed a wide-ranging agreement with the Mid-American Conference (MAC), while its Second Spectrum division has teamed up with the NBA G League to deploy player and…
Sportradar partners with Bowl Season
Company also reports on global match-fixing during 2021
NCAA to keep men’s, women’s Final Fours separate
Governing body also calls for review of NIL activity, impact
CFP expansion officially on hold until at least 2026
Lack of consensus around specifics for change keeps four-team format in place
AAC’s Aresco makes impassioned plea for expanded CFP
Open letter from college conference commissioner brings some of the private discussions about event expansion into public view