Triathlon

Triathlon
Finance & Law

The Professional Triathletes Organisation has today (Friday) announced the completion of a Series B funding round led by private equity firm Divergent Investments, with Warner Bros
Triathlon
Media

The Professional Triathletes Organisation has reached a programming agreement with Fox Sports to televise highlights of all PTO Tour races from its 2022 season across the USA next month.
Triathlon
Industry Moves

The Professional Triathletes Organisation (PTO) has elevated Chris Kermode to the role of executive chairman, with Charles Adamo stepping down from a position he has occupied since the organisation’s f…
Triathlon
Media

Subscription streaming broadcaster DAZN has been added to the list of US broadcasters for this weekend’s PTO US Open in Dallas.
Triathlon
Media

Super League Triathlon has agreed a deal with international sports streaming service DAZN for live coverage of all events until the end of 2023
Triathlon
Sponsorship & Marketing

Qatar Airways has added triathlon events series Ironman to its sports sponsorship portfolio
Triathlon
Media

The Professional Triathletes Organisation and its appointed IMG rights agency have sealed agreements with ESPN, beIN Sports, DAZN and various other broadcasters ahead of the debut PTO Tour event this weekend…
Triathlon
Media

The Professional Triathletes Organisation (PTO) has launched a permanent OTT platform together with Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency group
Triathlon
Media

The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
Triathlon
Data

The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season
Triathlon
Sponsorship & Marketing

Super League Triathlon (SLT) has signed a partnership with sports technology company eo, while it has been revealed that Jersey’s exit as an ever-present on the calendar was down to a lack of sponsorship r…
Triathlon
Media

UK public-service broadcaster the BBC has signed a new three-year deal with the British Triathlon Federation for UK coverage of the World Triathlon Championship Series
Mass Participation
Events

The Ironman 70.3 series is to return to India for the first time since the beginning of the Covid-19 pandemic. The half-distance triathlon series – which sees participants undertake a 1.2-mile (1.9
Triathlon
Media

The Professional Triathletes Organisation and Story10, SNTV’s global sports video production and distribution agency, have renewed their relationship as they look to increase international exposure and a…
Triathlon
Sponsorship & Marketing

International money transfer company OFX has renewed its sponsorship of Super League Triathlon. OFX becomes the official currency and foreign exchange partner of SLT as part of the deal
Triathlon
Fan Engagement

Super League Triathlon has engaged sports video production and distribution agency Story10 to boost global exposure of its events this year
Triathlon
Sponsorship & Marketing

The Professional Triathletes Organisation has appointed US-based sports marketing agency Excel Sports Management to support global sponsorship sales for its newly-established PTO Tour
Triathlon
Media

Super League Triathlon has agreed a deal that will see the Discovery Sports division of media group Discovery provide coverage of all its events in 2022, across Europe