Tennis
The Business of Wimbledon: Social media and marketing
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.
The Business of Wimbledon: Sponsorship
Federer opens Wimbledon defence with lucrative Uniqlo deal
Roger Federer has commenced his title defence at the Wimbledon tennis championships by securing a lucrative new apparel deal with Japanese retailer Uniqlo.
USTA completes US Open renovation on time and on budget
Danny Zausner, managing director of the Billie Jean King National Tennis Center, tells SportBusiness why the Flushing Meadows campus was redesigned and how the new Louis Armstrong Stadium will be monetized.
ATP returns World Team Cup to tennis calendar
The Association of Tennis Professionals (ATP) has teamed up with Tennis Australia to confirm the return of the World Team Cup to the men’s calendar, potentially setting up a clash with the International Tennis Federation’s (ITF) plans to overhaul the Davis Cup.
Belgian police detain 13 in tennis match-fixing investigation
Belgian police have today (Tuesday) detained 13 people as part of a wide-ranging investigation involving authorities from other nations into suspected match-fixing in the lower levels of professional tennis.
Serena Williams launches clothing line
US tennis legend Serena Williams has made her latest venture into the women’s fashion market with the launch of her own clothing line.
Muguruza signs endorsement deal with Evian
Spanish tennis star Garbiñe Muguruza has signed an endorsement deal with mineral water brand Evian.
Davies to replace Gregson as LTA chief
Mervyn Davies has been appointed as the new chairman of Britain’s Lawn Tennis Association (LTA).
ITF chief details Davis Cup plans, Fed Cup reform
International Tennis Federation (ITF) president David Haggerty has shed light on the proposed format of the new-look Davis Cup and has stated that the women’s Fed Cup will also undergo reform.
WTA to build player brands with Opendorse partnership
The Women’s Tennis Association (WTA) has linked up with athlete marketing platform Opendorse in an effort to boost the brand appeal of its players through content sharing on social media.
Spain and France targeted for finale to new-look Davis Cup
Spanish Tennis Federation (RFET) president Miguel Diaz has said talks have been held with Spain and FC Barcelona football star Gerard Pique’s Kosmos group about staging the finale of a revamped Davis Cup in Madrid or France next year.
China Digest | Wigan set for Chinese takeover
In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter
AELTC raises prize fund for Wimbledon Championships
The All England Lawn Tennis Club (AELTC) has unveiled a 7.6 per cent increase in prize money for this year’s edition of Wimbledon, along with a new sustainability drive for the grand slam tournament.
North American women’s leagues form new SheIS project
Eight leading sports organisations from across North America have joined forces on a new initiative designed to increase each other’s resources, viewership and attendance, as well as attract new players to female sports.
Report details ‘significant’ integrity issues across tennis
Tennis is suffering from “very significant” integrity problems and a “tsunami” of match-fixing is plaguing lower-level events, according to a new report from the Independent Review Panel (IRP) established to investigate the matter.
Tennis Australia targets control of Melbourne Park
Tennis Australia has launched a Aus$1bn (€621.1m/$772.8m) bid to gain control of Melbourne Park with a view to transforming the home of grand slam tournament the Australian Open into a destination that can be utilised on a year-round basis.
World Cup of Tennis | Piqué influence and Rakuten investment underpins ITF’s Davis Cup revamp
The ITF has struck a 25-year, $3bn partnership with the Kosmos investment group to replace the Davis Cup with a season-ending, one-week World Cup of Tennis. ITF president David Haggerty and chief operating officer Kelly Fairweather spoke to Ben Cronin about the changes at the recent SportAccord.