Tennis
Donald Dell | The recovery path for tennis in 2021
Donald Dell, group president for media, tennis & events at Sportfive and a veteran tennis player agent and executive with more than five decades of experience in the business, details how the sport will make its way back this year from the Covid-19 pandemic
WTA adds new Romanian event to 2021 season
The Women’s Tennis Association has added a new event in Romania to its schedule for the 2021 season.
The Winners Open will take place in the city of Cluj-Napoca from August 2-8.
ITF ends Budapest’s deal for Billie Jean King Cup Finals
The International Tennis Federation has launched a fresh search for a host for this year’s Billie Jean King Cup Finals after electing to terminate the contract it held with Budapest.
Attendance limits set out for delayed French Open
The 2021 French Open is set to commence with attendances of up to 1,000 fans at Roland Garros’ three main showcourts for the tennis grand slam.
Wimbledon to play on middle Sunday from 2022 as 25-per-cent capacity eyed this year
Wimbledon will break with tradition by staging matches on the middle Sunday from 2022, as the All England Lawn Tennis and Croquet Club (AELTC) confirmed plans to stage this year’s edition of the grand s…
ATP’s Gaudenzi targets grass court Masters 1000 event under strategic plan
Andrea Gaudenzi, chairman of the Association of Tennis Professionals, has said a new ATP Masters 1000 grass court tournament could be held in the UK as he seeks to drive through a strategic plan for the…
Madrid Open renews with Dekton, adds Openbank ahead of return in 2021
The Madrid Open tennis tournament has renewed with one of its main sponsors, worktop surface specialists Dekton, ahead of the 2021 edition
AELTC names former IMG and Universal executive Henderson as commercial director
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships tennis Grand Slam, has appointed former IMG and Universal Music Group executive Gus Henderson as its new commercial…
LTA appoints Carvalho as Queen’s Club Championships director
The Lawn Tennis Association has announced the appointment of Luiz Procopio Carvalho as the new tournament director for the Queen’s Club Championships.
Amstel deal with Nadal aligns with parent Heineken’s ‘lifestyle’ beer strategy
Spanish tennis player Rafael Nadal has signed a three-year global endorsement deal with ‘lifestyle’ beer brands Amstel Ultra and Amstel 0.0 – the first beer sponsorship agreed by the player.
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Pandemic insurance payment of £174m offsets £288m decline in Wimbledon turnover
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has so far received £174m ($241.4m/€200.8m
LTA claims UK first with TikTok streaming for Billie Jean King Cup
Video streaming platform TikTok will provide live coverage of a sports event in the UK for the first time after agreeing a deal with the Lawn Tennis Association to cover this weekend’s Billie Jean King C…
AELTC planning 8,000-capacity ‘Parkland Court’
The All England Lawn Tennis and Croquet Club (AELTC) has spelled out its ‘Tennis in an English Garden’ vision, outlining that a new 8,000-capacity show court will be part of its expansion plan.
ATP and WTA add new events in Parma, Cleveland
Italy has further enhanced its presence on the Association of Tennis Professionals’ calendar through the launch of a new tournament in Parma, while the Women’s Tennis Association is set to stage a new…
FFT launches European rights sales process for French Open
The French Tennis Federation has announced an invitation to tender for broadcast rights in Europe to the French Open from 2022
SuperTennis expands coverage through two-year Sky Italia deal
SuperTennis, the free-to-air channel owned by the Italian Tennis Federation (FIT), has reached an agreement with pay-television broadcaster Sky Italia that includes live coverage of 12 ATP tournaments…
Innsbruck and Turin join Madrid as Davis Cup Finals hosts
The International Tennis Federation (ITF) has today (Monday) revealed changes for the staging of the 2021 Davis Cup Finals, with Innsbruck and Turin joining Madrid as host cities
Martini Ip | Women’s sport presents opportunities for brands in Asia-Pacific
Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong