Tennis
Vodafone makes Wimbledon centrepiece of return to sponsorship mainstream
Deal with AELTC primarily cash-based with limited value in kind
Fuse agency provided advice on strategy and sponsorship valuations
IMG agency also involved in discussions
Miami Open regains momentum after successful move to Hard Rock Stadium campus
After being affected by the Covid-19 pandemic for the past two years, the Miami Open made a successful full-capacity return with the tournament's highest attendance its history, further justifying the move to transform the NFL venue into a multipurpose sports facility.
SeatGeek expands tennis footprint with Citi Open partnership
New York-based ticketing company SeatGeek has secured a multiyear partnership with Washington, District of Columbia-based Association of Tennis Professionals Tour event the Citi Open.
SuperSport extends French Open rights in sub-Saharan Africa
The French Tennis Federation (FFT) has renewed its media rights agreement for Roland Garros with pay-television broadcaster SuperSport in sub-Saharan Africa for another six years
Eurosport renews tennis rights agreement with RFET
Eurosport has renewed its media rights agreement with the Royal Spanish Tennis Federation (RFET) for a minimum of 14 Spanish tennis tournaments due to take place in 2022
Sky ‘lining up’ US Open rights deal in UK
Pay-television broadcaster Sky is set to agree a rights deal in the UK for the US Open, rekindling its association with the tennis grand slam, according to The Times
ATP and WTA sanction IMG’s Madrid Open acquisition on condition of Rio sale
The ATP and WTA men’s and women’s tennis tours have agreed to sanction IMG’s acquisition of the Mutua Madrid Open ATP 1000 tennis tournament on the condition that it divests its ownership of the Rio O…
Success of first deal drives five-year Infosys renewal for Roland Garros
Infosys extended its French Open sponsorship for five more years – at a nearly 15 per cent fee increase – based on the success of its initial three-year contract. Matthew Glendinning reports.
Octagon agency facilitates WTA-Modern Health sponsorship
Workplace mental health platform Modern Health has joined the Women’s Tennis Association’s sponsorship portfolio as the organisation’s official mental health partner.
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Osaka added to FTX ambassador portfolio, Raducanu signs with Porsche
Global tennis star Naomi Osaka has signed up as an ambassador for cryptocurrency exchange FTX.
The long-term deal will focus on increasing access and opportunity for women in the cryptocurrency space
Banc Sabadell renews Barcelona Open title sponsorship
Banc Sabadell has agreed to extend its title sponsorship of the Barcelona Open ATP 500 tournament for another year in a deal with host club and event organisers, the Real Club de Tenis Barcelona.
Bologna, Glasgow, Hamburg and Malaga land Davis Cup Finals group stage
The International Tennis Federation and its commercial rights-holder for the Davis Cup, Kosmos Tennis, have today (Thursday) announced that Bologna, Glasgow, Hamburg and Malaga will host the group stage…
WTA and ATP events set to return to New Zealand next year
Major tennis events are set to return to Auckland next year following the easing of Covid-19 restrictions in New Zealand, according to Tennis Auckland chief executive Rohan West
Singtel expands beIN Sports carriage deal
Singaporean telco Singtel has expanded its carriage deal with pan-regional broadcaster beIN Sports to add two channels
LTA mulls bid to bring Billie Jean King Cup to UK
The Lawn Tennis Association, the governing body for the sport in the UK, is considering a bid to host the Billie Jean King Cup Finals this year
Raducanu signs with Vodafone as grassroots tennis ambassador
British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships.
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Orange reconnects with Spanish Tennis Federation
The Royal Spanish Tennis Federation (Rfet) has extended its sponsorship agreement with the telco Orange for the 2022 season
WTA ends long-running title sponsor search with Hologic deal
The Women's Tennis Association has ended its long-running search for a global title sponsor, agreeing a multi-year deal with women's health-focused medical technology company Hologic