Rugby Union

Rugby Union
Sponsorship & Marketing

The dividends are starting to pay off for Rugby Australia's huge hosting programme as Cadbury has agreed a new six-year sponsorship to be the 'Principal Partner' of the women's national team, the Wallaroos.
Rugby Union
Media

TNT Sports has acquired rights to the Autumn Nations Series, replacing Amazon as the rights-holder in the UK in a strengthening of the pay-television broadcaster's rugby union portfolio.
Rugby Union
Media

Broadcasters bidding for domestic rights to French rugby union’s top-tier Top 14 and second-tier Pro D2 will be able to lodge offers across four or five seasons according to the details of the tender announced today (Tuesday).
Rugby Union
Media

All matches from England’s Gallagher Premiership will be available domestically on a single broadcaster for the first time after Warner Bros. Discovery finalised a new rights agreement.
Rugby Union
Media

French rugby union’s Ligue Nationale de Rugby (LNR) will continue its strategy of taking its domestic rights to market well before the expiry of its current agreement by soon launching an invitation t…
Rugby Union
Media

Premiership Rugby will enjoy heightened exposure in the US market after Fox Sports agreed to air 10 matches, including the semi-finals and final, as part of a deal between the broadcaster and Major League…
Rugby Union
Media

Pitch International has won more business in rugby union after being appointed to sell international broadcast rights to the British and Irish Lions’ tour of Australia next year.
Rugby Union
Finance & Law

South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.
Multiple Sports
Media

Sky New Zealand is considering an increased role for free-to-air coverage of sports events it acquires rights to, with the exclusivity balance to be “part of the conversation” during rugby rights negotiations lat…
Rugby Union
Finance & Law

South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
Rugby Union
Sponsorship & Marketing

The French Rugby Federation (FFR) has signed a two-and-a-half-year extension to its shirt sponsorship deal with the Altrad Group, although the agreement includes a reciprocal ethics clause amid the ongoing probe into the company’s chairman, Mohed Altrad.
Rugby Union
Media

France 2023 was the most-watched Rugby World Cup of all time, governing body World Rugby declared today (Tuesday). The tournament, won by South Africa, achieved 1
Rugby Union
Sponsorship & Marketing

French insurance firm GMF is set to end its sponsorship of the French Rugby Federation (FFR) after 38 years of supporting the governing body.
Rugby Union
Sponsorship & Marketing

UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Rugby Union
Sponsorship & Marketing

IHG Hotels & Resorts has strengthened its position in rugby union, becoming a sponsor of the men's and women's Six Nations
Rugby Union
Finance & Law

The New Zealand Rugby board has agreed to proceed with raising NZ$62.5m (€38.6m/$42.5m) via its existing Silver Lake underwrite, in a move that will increase the private equity company’s interest in NZR Commercial from 5.71 per cent to 7.5 per cent.
Rugby Union
Sponsorship & Marketing

Australian Super Rugby Pacific team Queensland Reds has named global insurance broker BMS Group as its new front-of-jersey sponsor in a four-year agreement, from 2024 to 2027
Rugby Union
Governance

A second Major League Rugby team has folded in as many weeks with the New York Ironworkers, also known as Rugby New York, joining the Toronto Arrows in withdrawing from competition in the 2024 MLR season