Rugby League
State of Origin opener draws 1.8m viewers to Nine
The opening match of this year’s State of Origin rugby league representative series drew 1.8
Major League Rugby signs NFT agreement with NuArca Labs
Company builds upon prior work with Rugby League World Cup 2021
IMG flexes range of expertise after rugby league favours partnership over private equity
IMG's depth of knowledge was a crucial factor in persuading the RFL and Super League Europe to opt for a strategic partnership with the agency rather than accept a private equity bid. Adam Nelson speaks with key stakeholders on how the deal will reshape the sport of rugby union in the UK.
IMG finalises 12-year accord with RFL and Super League
The Rugby Football League and Super League Europe have finalised a deal that will see the IMG agency working as a strategic partner to their new joint venture over a 12-year period
Papua New Guinea launches NRL expansion bid
Papua New Guinea has launched a bid to form a National Rugby League franchise
Melbourne Storm extends Suzuki sponsorship
Melbourne Storm has renewed its sponsorship deal with Japanese automobile company Suzuki
St Helens secures Totally Wicked extension
English rugby league club St Helens has signed a renewal to its wide-ranging sponsorship contract with vape products company Totally Wicked
NRL explores pre-season match in US
Australia's National Rugby League is looking at running a pre-season match in the US, and could exploit its links to Hollywood to get the plan moving, according to media reports
Discovery secures free-to-air rugby league rights in deal with Sky NZ
Pay-television operator Sky New Zealand has announced a deal with media company Discovery that will see three rugby league matches televised on Discovery’s free-to-air channel Three and streaming service T…
Asahi-owned Solo brand promoted as NRL non-alcoholic sponsor
Australia’s National Rugby League (NRL) has signed an agreement with Asahi Lifestyle Beverages to make its carbonated soft drink brand Solo the league’s official non-alcoholic sponsor.
AFL reveals NFT plans as Australian sports CEOs embrace digital token opportunity
Australian Football League chief executive Gillon McLachlan unveiled plans to exploit the burgeoning NFT space, speaking at the SportNXT conference in Melbourne today
Allianz extends naming rights to redeveloped Sydney Football Stadium
Insurance firm Allianz will retain naming rights to the Sydney Football Stadium when the venue reopens later this year following a A$828m ($613.9m/€556.7m) redevelopment, the company has announced.
NRLW to expand to 10 teams as part of major NRL investment in women’s league
The National Rugby League Women’s Premiership (NRLW) is to expand to eight teams in 2023 and 10 teams from 2024 as part of a major investment in women’s rugby league, the NRL has announced.
NZ Warriors allowed to extend Vodafone deal; NRL attracts record audience on Foxtel
The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
Riding the Storm: How Melbourne’s NRL team is bouncing back after the pandemic
The CEO of the NRL's Melbourne Storm talks commercial innovation, matchday experience, pandemic recovery, and more.
Sport1 bags three-season NRL deal
German pay-television sports broadcaster Sport1 has acquired platform-neutral rights in Germany, Austria and Switzerland to show Australia’s National Rugby League from 2022 to 2024.
Santos extends PNG stadium naming rights
Energy firm Santos has renewed its naming rights to the National Football Stadium in Papua New Guinea, the home of the national rugby league team.
The K1
IMG to be appointed as strategic partner of rugby league joint venture
The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)