The Invictus Games begins in Toronto on Saturday, with more than 500 athletes from 17 nations set to compete in front of packed stands and global TV audiences. Mark Bisson finds out why the event has proved such a success for athletes, fans and commercial partners since its launch in 2014.
Allianz is no newcomer to sports sponsorship with presence in some of the world’s biggest sporting landscapes. As their Paralympic commitments come to fruition with this summer’s games in Rio, SportBusiness International looks at the relationship between the insurance giant and disability sport.
Owen Evans asks the Paralympic Movement how it is planning on using lessons learned in Sochi to break down cultural barriers in the Middle East at the inaugural IPC World Championships in Doha.
The SportBusiness International Sports Innovator of the Year recognises the sports executives who have made the most original business decisions throughout the past 12 months. This year's winner is IPC (International Paralympic Committee) President Sir Philip Craven.
Owen Evans talks to Sir Philip Craven – peacemaker, broadcast negotiator and marketer – about winning the SportBusiness International 2014 Innovator of the Year title.
Elisha Chauhan looks at whether this month’s inaugural Invictus Games is a competitor, or potential partner, for the long-established Military World Games.