“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
The Olympic Channel has launched an official account on short-form video platform TikTok
Veteran TV executive Molly Solomon will lead NBC’s Olympics coverage, starting with the 2020 Tokyo Games, after being promoted to executive president and producer of the network’s Olympics unit. T
The International Olympic Committee has said that its decision to move the marathon and race walking events at next year’s Olympic Games to the northern Japanese city of Sapporo is final, as it looks t…
USA Triathlon has become the first US Olympic or Paralympic national governing body to partner with a CBD (cannabidiol) manufacturer after signing a deal with Pure Spectrum CBD through 2023.