Without live events, international federations are being forced to innovate with their fan engagement strategies. Adam Nelson reports.
US Olympic national governing body has suffered declining revenues and membership numbers since the onset of the health crisis but large financial reserves coupled with a move to put competitions and coaching courses onto digital platforms have stemmed losses.
Canada was the first nation to announce it would not send a delegation to the Tokyo Olympics and Paralympics if they went ahead as scheduled this summer. It was a 'heartbreaking' decision but the right one, says the COC
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
IT firm Atos has extended its Worldwide Olympic Partnership deal with the International Olympic Committee for four years, until the end of 2024. Atos's previous deal was to expire after Tokyo 2020
Sport in Japan is making tentative progress in its return after the Covid-19 shutdown, as authorities and organisers implement various measures to re-admit fans and lay the ground for the Tokyo Olympics…
Yuriko Koike was re-elected as Governor of Tokyo at the weekend, beating 21 challengers including at least two who were opposed to the Olympics taking place in the city next year
A public poll has found 51.7 per cent of Tokyo residents hope the Olympics in 2021 is postponed again or cancelled, while 46.3 per cent want to see the event proceed