Olympic Games
Discovery: Beijing 2022 drove near 50-per-cent rise in new OTT subscribers
Media group Discovery has announced that its discovery+ streaming platform drove a near 50-per-cent increase in the number of new paid streaming subscribers on the back of the recent Beijing 2022 winter…
NBCUniversal ends Beijing 2022 with worst-ever US ratings
Wide range of difficult factors contribute to significant viewership decline
Beyond Beijing: Sustained growth expected for China’s winter sports industry
Industry insiders confident that participation boom is real
Growing middle class seeks active lifestyles and new pastimes
Home-grown elite events and athletes expected in coming years
Lumme: Market conditions, not Salt Lake City bid, to shape US rights strategy
The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
Discovery’s Beijing 2022 coverage nets strong streaming uplift
Media group Discovery has reported that streaming minutes consumed via its European subscription services during the opening week of the 2022 winter Olympic Games have been more than 18 times higher than…
NBCUniversal executives trying to make most of “difficult” Beijing Winter Olympics
NBCUniversal executives are doing their utmost to take the positives from the 2022 Beijing Winter Olympics, which have generated historically low TV ratings in the United States but have helped build the…
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Paris 2024 to split partnership director role into two following Masure exit
The Paris 2024 Olympic and Paralympic Games Organising Committee is to revamp the structure of its commercial team following the departure of Marlène Masure, who will leave her role as director of partnership …
Beijing 2022 Opening Ceremony draws 16m viewers on NBC, down 43 per cent from 2018
The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …
IOC launches NFT-based game for Beijing 2022
An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens
FuboTV to carry NBCUniversal’s Beijing 2022 coverage
US-based sports streaming platform fuboTV has reached an agreement to carry NBCUniversal’s coverage of the Beijing 2022 Winter Olympic Games, which officially begin on Friday.
Canada to explore First Nations-led bid for 2030 Winter Olympics
The Canadian Olympic Committee and Canadian Paralympic Committee have signed an agreement with Canada’s Four First Nations, along with the municipalities of Vancouver and Whistler, to officially explore t…
Seven unveils extensive Beijing 2022 broadcast plans
Australian free-to-air broadcaster Seven has unveiled plans for more than 1,600 hours of live coverage of the Beijing 2022 Winter Olympics across its television channels and streaming service
ESPN to cover Beijing Olympics remotely
Disney-owned outlet becomes the latest to not send staffers to China
NBC Sports to keep Beijing Olympics announcers in US
Production strategy for upcoming event accelerates plan used for Tokyo Olympics
AISTS report highlights impact of IOC and IFs on Swiss economy
A new report published by the International Academy for Sports Science and Technology (AISTS) has highlighted the “increasing positive impact” that the presence of the International Olympic Committee and…
JD.com sponsors Chinese aerial skiing team
Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics.
JD's designation will be official partner of the team
IOC mourns former director general Carrard
François Carrard, former International Olympic Committee director general and a key figure in global sports governance, has died at the age of 83.