Sponsorship Works 2012 – Sponsorship Case Study: Bosco and Sochi Winter Olympic and Paralympic Games
While Russian clothing brand Bosco di Ciliegi held a strong market position at home, overseas awareness was zero. So when the group was approached by the Russian Olympic Committee to create the Russian uniforms for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, it seized the opportunity to gain some international recognition.
With wheels on President Bach’s proposed Olympic Channel now fully in motion, Timo Lumme, managing director of TV and marketing at the IOC (International Olympic Committee), tells Owen Evans how it will operate.
Is it time to scrap the Youth Olympic Games and replace it with a more relevant, exciting and appropriate alternative?
Sir Keith Mills, inventor of the Air Miles and Nectar loyalty schemes and the man who masterminded London’s successful 2012 Olympic Games bid, tells us about a distinguished career that now sees him working alongside Prince Harry to organise this September’s new Invictus Games.
The race for the most influential job in sport is almost over. In a matter of hours, six candidates will find out who will be the new president of the Olympic Movement.
After 12 years at the head of the Olympic Family, Jacques Rogge reaches the end of his term. In an exclusive interview with SportBusiness, the Belgian reveals the highs and lows of his time as International Olympic Committee (IOC) president and explains what he believes are the future challenges for his successor.