Multi-sports

Latest Features

Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.

Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments

David Griffiths, senior member of the sports and entertainment team at Miller Insurance, on the challenges presented by playing sport behind closed doors.

Virtual backdrops and ‘watch together’ social media services are in focus as sport returns behind closed doors.

Raffaele Chiulli, president of the Global Association of International Sports Federations (GAISF) and SportAccord, reflects on the absence of this year's event but says the organisation is working to address…

The Court for the Arbitration of Sport has announced that it has concluded the four-day hearing between Russia and the World Anti-Doping Agency, and expects to deliver a verdict before the end of 2020

Singapore is targeting the World Rugby Sevens Series scheduled in the city next April as its return to hosting major sports events after the Covid-19 pandemic

The Saudi Sports for All Federation (SFA) and global drinks and beverage company PepsiCo have signed a two-year agreement to promote sport and active lifestyles in the kingdom

South Korea’s government is committing KRW1.74tn ($1.47bn/€1.22bn) to next year’s budget to help the sports sector recover from the Covid-19 pandemic. T