Multi-sports
Features
Matthew Glendinning | Kamala Harris, Nike and iconic moments
Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.
Mohit Lalvani | Public health a fruitful theme in search for sponsorship spend and ROI during Covid-19
Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments
Risk considerations for sport’s return from lockdown
David Griffiths, senior member of the sports and entertainment team at Miller Insurance, on the challenges presented by playing sport behind closed doors.
Green screen dreams becoming reality in Covid-19 era
Virtual backdrops and ‘watch together’ social media services are in focus as sport returns behind closed doors.
GAISF president Chiulli: no SportAccord but plans for November General Assembly
Raffaele Chiulli, president of the Global Association of International Sports Federations (GAISF) and SportAccord, reflects on the absence of this year's event but says the organisation is working to address…
The Playbook appoints former BCW executive Reed as new managing director
Communications consultancy The Playbook has announced the appointment of Ceri Reed as its new managing director
Round-Up: ITTF axes 2020 World Team Championships, Formula E postpones January races, and more
Due to a spike of Covid-19 cases in South Korea the ITTF has cancelled the 2020 ITTF World Team Table Tennis Championships
Round-Up: BWF reveals competition schedule for first half of 2021, no new teams for IPL, and more
The Badminton World Federation announced the calendar for the first half of 2021, together with procedures for reopening the BWF World Rankings and information related to qualification and seedings for…
Round-Up: Chinese Super League expansion, MCG joins climate fight, and more
The Chinese Football Association said the number of teams participating in the Chinese Super League will increase from 16 to 18 from 2023, and the second-tier League One will expand to 20 teams, while…