Multi-sports
Features
Matthew Glendinning | Kamala Harris, Nike and iconic moments
Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.
Mohit Lalvani | Public health a fruitful theme in search for sponsorship spend and ROI during Covid-19
Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments
Risk considerations for sport’s return from lockdown
David Griffiths, senior member of the sports and entertainment team at Miller Insurance, on the challenges presented by playing sport behind closed doors.
Green screen dreams becoming reality in Covid-19 era
Virtual backdrops and ‘watch together’ social media services are in focus as sport returns behind closed doors.
GAISF president Chiulli: no SportAccord but plans for November General Assembly
Raffaele Chiulli, president of the Global Association of International Sports Federations (GAISF) and SportAccord, reflects on the absence of this year's event but says the organisation is working to address…
CAS expects to announce Russia decision ‘by the end of this year’
The Court for the Arbitration of Sport has announced that it has concluded the four-day hearing between Russia and the World Anti-Doping Agency, and expects to deliver a verdict before the end of 2020
Singapore aims for Rugby Sevens sports hosting comeback
Singapore is targeting the World Rugby Sevens Series scheduled in the city next April as its return to hosting major sports events after the Covid-19 pandemic
PepsiCo endorses Saudi Sports for All Federation programme
The Saudi Sports for All Federation (SFA) and global drinks and beverage company PepsiCo have signed a two-year agreement to promote sport and active lifestyles in the kingdom
South Korean government committing KRW1.7tn in 2021 to help sport recover
South Korea’s government is committing KRW1.74tn ($1.47bn/€1.22bn) to next year’s budget to help the sports sector recover from the Covid-19 pandemic.
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