When I interviewed WPP’s ebullient chief executive Sir Martin Sorrell a couple of years ago, the head of the world’s biggest advertising group was keen to give a positive perspective on the sprawling operation’s relationship with sport.

Andrey Kryukov (2022 Bid Vice-Chairman): Almaty 2022’s slogan is ‘Keeping it Real’ and so to put it simply, we are determined to provide the Olympic Movement with a new concept for the winter Games: one that is sensible, affordable and sustainable.


The contest to host the 2022 winter Olympic Games may be a two-horse race, but promises to be one of the most fascinating ever. Kevin Roberts explains why, examining the background to the bidding battle and detailing each candidate through the eyes of its bid leader.

How do you successfully market a sports event with no history to fans in both the host market and across an entire continent? Elisha Chauhan asked Baku 2015 European Games Head of Marketing Rob Smyth.

Elisha Chauhan travelled to Baku to gain first-hand experience of preparations for the inaugural European Games, the biggest sporting event to be held in Azerbaijan. What legacy will they leave for the city?

The European Games, a continental multi-sport event comprised of Olympic sports, were first outlined in 2010. Ahead of the inaugural Games in Baku next month, Elisha Chauhan asked their creator Pat Hickey to assess preparations and reveal his vision for future editions.

Kevin Roberts: Is it time to re-think the World Order of sports governance?

The SportBusiness International Sports Innovator of the Year recognises the sports executives who have made the most original business decisions throughout the past 12 months.

A stadium is the single-largest investment a rights-holder can make, so getting its design right is crucial not only to for the tenants, but also the fans. Elisha Chauhan spoke to leading architects to find out the current challenges and opportunities in designing multi-billion dollar sports stadia.

Terry Byrne, David Beckham’s former personal manager and founder of UK-based sports agency 1966, is making a move back into talent management with new venture 10Ten. He spoke to Matt Cutler about working alongside some of world football’s biggest stars.

Elisha Chauhan spoke to FISU (International University Sports Federation) secretary-general Eric Saintrond about generating bidding interest in the 2021 summer and winter Universiades.

Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.

Elisha Chauhan explores the opportunities for sports that are open to installing digital courts in their indoor venues, made famous by Nike’s House of Mamba this summer.

Whether it’s to show rainbow chase patterns, club colours or even video content, creating a lighting facade to surround a sports stadium is very much in vogue. Elisha Chauhan looks at what considerations stadium operators should take before installing one.

Elisha Chauhan finds out why mass participation events have become an effective way for businesses to build relationships with both staff and clients.

Owned by religious group the Iglesia ni Cristo, the 50,000-seater multi-use Philippine Arena opened its doors in July. Could it be transformational for sports hosting in the influential south-east Asian country? Elisha Chauhan finds out.

This month's inaugural Invictus Games in London will gather wounded former servicemen and women from over 400 athletes from 14 nations to play nine Paralympic-style sports

Elisha Chauhan asks the OCA (Olympic Council of Asia) how it plans to make its flagship Asian Games more financially attractive to potential bidding cities from 2019 onwards.

With free Wi-Fi now becoming an expectation for fans attending live sport, Elisha Chauhan asked leading Wi-Fi providers what venue operators should know before making their investment.