Multi-sport
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
French hotels threaten protest over Airbnb Olympics deal
French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
Olympic Channel adds Hindi language option, Indian content
Content on the Olympic Channel is now available in the Hindi language, and the media platform has added material aimed at Indian audiences
Molly Solomon promoted to lead NBC’s Olympics coverage
Veteran TV executive Molly Solomon will lead NBC’s Olympics coverage, starting with the 2020 Tokyo Games, after being promoted to executive president and producer of the network’s Olympics unit.
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Tokyo 2020 ramps up cooling measures
Organisers of the Tokyo 2020 Olympics and Paralympics have announced a slew of measures to counteract the effect of hot weather on the Games, including initiatives with 24 sponsors
Milan-Cortina 2026 names Novari as chief executive
Vincenzo Novari has been announced as the chief executive of the 2026 winter Olympic Games, which will be held in Milan and Cortina d’Ampezzo in Italy.
Tokyo completes gymnastics venue, prepares for Coordination Commission visit
Tokyo 2020 Olympics organisers have unveiled their completed gymnastics venue, as they prepare for an IOC Coordination Commission visit this week that is expected to touch on the recent debate over the…
Spanish Olympic Committee supports €60m funding for TVE Olympics coverage
The Spanish Olympic Committee (COE) has backed calls for the country’s government to fund public broadcaster TVE’s bid for the 2020 Tokyo Olympics rights.
IOC says Tokyo marathon decision is final as organisers consider counter move
The International Olympic Committee has said that its decision to move the marathon and race walking events at next year’s Olympic Games to the northern Japanese city of Sapporo is final, as it looks t…
IOC retains clip rights for Olympic Channel, set to go to market in Australia
The International Olympic Committee has retained clip rights in 68 territories that it will exploit on the Olympic Channel during the Tokyo 2020 Olympic Games as it seeks to drive greater engagement for…
RTVE seeks government aid to land Tokyo 2020 deal
Rosa María Mateo, the sole provisional administrator of RTVE, has revealed that the Spanish public-service broadcaster is seeking guarantees from the government to ensure it can broadcast next summer’s Ol…
USA Triathlon signs groundbreaking deal with Pure Spectrum CBD
USA Triathlon has become the first US Olympic or Paralympic national governing body to partner with a CBD (cannabidiol) manufacturer after signing a deal with Pure Spectrum CBD through 2023.
Canal Plus poised to sell on Tokyo 2020 pay-TV rights to Eurosport
Canal Plus, the French pay-TV broadcaster, is expected to soon finalise the sale of its broadcast rights to the 2020 Olympic Games to Eurosport, the Discovery-owned broadcaster that already holds the rights…
Autonomous Toyota vehicles to transport staff and athletes at Tokyo 2020
Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020
Marca Claro to showcase Tokyo 2020 content on YouTube
Claro Sports, the broadcaster owned by Carlos Slim's Mexican telecoms giant América Móvil, is to offer free content from the Tokyo 2020 Olympic Games on YouTube through its editorial tie-up with Spanish m…
Alibaba and Intel outline Tokyo 2020 technology projects
Technology firms Alibaba Cloud and Intel have unveiled plans for joint work on broadcast-related technology at the Tokyo 2020 Olympic Games
Carroll becomes IOC’s first director of digital engagement
The International Olympic Committee has appointed Christopher Carroll, a communications and marketing executive with experience at Under Armour, Coca-Cola and Heineken, to the newly-created position of…