Multi-Sport

Features

Elisha Chauhan asks whether opening and closing ceremonies for major sports events should be held outside the walls of a stadium in order to truly showcase host regions and their iconic landmarks.

With four other strong bids already on the table, Elisha Chauhan asks whether Budapest’s campaign is strong enough to host the 2024 Olympics.

Elisha Chauhan finds out about the fast-paced career moves of former AEG senior executive, Mike Tomon, who became president of north American sports and events for fan engagement agency, Legends.

The Holland Heineken House is an all-round meeting place, office and famous party venue jointly organised by the Dutch brewer Heineken and the Dutch Olympic committee NOC*NSF. The House has been set up at every summer and winter Olympic Games since 1992 in Barcelona, and is opened up to visitors during the day to watch Olympic events on big screens amongst providing other entertainment.

In the end it was inevitable. As Marius Vizer stood amidst the smoking, smouldering ruins of SportAccord, the freshly re-elected president knew that he had no choice but to quit. 

As SportAccord’s future hangs in the balance, Elisha Chauhan looks at the potential consequences for the union of International Federations’ World Beach, Combat, Mind and Urban Games.

With Cybathlon already attracting global interest ahead of its October 2016 debut, could the event pose a threat to the Paralympic Games? Elisha Chauhan asked IPC (International Paralympic Committee) President Sir Philip Craven.

Elisha Chauhan looks at how event organisers and marketing agency H+H Management have approached the sale and distribution of commercial rights for the 2016 Cybathlon.

Cybathlon – the new Paralympic-style event that will see man and machine race as one – has been created to advance engineering and technology that assists people with disabilities. However, it will also put on a spectacle that is unrivalled in the world of sport. Elisha Chauhan reports.

Cybathlon – the new Paralympic-style event that will see man and machine race as one – has been created to advance engineering and technology that assists people with disabilities. However, it will also put on a spectacle that is unrivalled in the world of sport. Elisha Chauhan reports.

When I interviewed WPP’s ebullient chief executive Sir Martin Sorrell a couple of years ago, the head of the world’s biggest advertising group was keen to give a positive perspective on the sprawling operation’s relationship with sport.

Andrey Kryukov (2022 Bid Vice-Chairman): Almaty 2022’s slogan is ‘Keeping it Real’ and so to put it simply, we are determined to provide the Olympic Movement with a new concept for the winter Games: one that is sensible, affordable and sustainable.

 

The contest to host the 2022 winter Olympic Games may be a two-horse race, but promises to be one of the most fascinating ever. Kevin Roberts explains why, examining the background to the bidding battle and detailing each candidate through the eyes of its bid leader.

How do you successfully market a sports event with no history to fans in both the host market and across an entire continent? Elisha Chauhan asked Baku 2015 European Games Head of Marketing Rob Smyth.

Elisha Chauhan travelled to Baku to gain first-hand experience of preparations for the inaugural European Games, the biggest sporting event to be held in Azerbaijan. What legacy will they leave for the city?

The European Games, a continental multi-sport event comprised of Olympic sports, were first outlined in 2010. Ahead of the inaugural Games in Baku next month, Elisha Chauhan asked their creator Pat Hickey to assess preparations and reveal his vision for future editions.

Kevin Roberts: Is it time to re-think the World Order of sports governance?

The SportBusiness International Sports Innovator of the Year recognises the sports executives who have made the most original business decisions throughout the past 12 months.

A stadium is the single-largest investment a rights-holder can make, so getting its design right is crucial not only to for the tenants, but also the fans. Elisha Chauhan spoke to leading architects to find out the current challenges and opportunities in designing multi-billion dollar sports stadia.