SportBusiness speaks to Michael Smith, director of motorsport and commercial operations at Motorsport Australia, about the plans for the future of the sport in Australia, and reaching out to potential drivers in the Asia-Pacific region.
Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
McLaren Racing has signed the engagement app Iqoniq as the official fan engagement partner of the McLaren Formula 1 team
US President targets sports with his platform of racial division
Phelps releases photo, says "the noose was real."