Motorsports

Latest Features

SportBusiness speaks to Michael Smith, director of motorsport and commercial operations at Motorsport Australia, about the plans for the future of the sport in Australia, and reaching out to potential drivers in the Asia-Pacific region.

Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.

German media group RTL has agreed a deal with the ADAC GT Masters motor racing series, taking over domestic rights next year from sports broadcaster Sport1

Key event on Nascar calendar adjusts due to ongoing pandemic

Electric off-road motorsport series Extreme E has boosted its exposure in mainland Europe with a new deal in Switzerland with pay-television broadcaster MySports

Australian petrol station brand Ampol has expanded its partnership with the Triple Eight Race Engineering Supercars team to become co-naming rights sponsor alongside Red Bull