Motorsport
Extreme E hires Red Bull executives to manage events and marketing teams
Extreme E, the new electric off-road SUV racing series scheduled to launch in 2021, has recruited Red Bull executives Kester Wilkinson and Nina Dreier as events manager and marketing manager, respectively
Ineos seals five-year Mercedes sponsorship, Wolff reiterates F1 commitment
British petrochemicals company Ineos has built on existing ties with Formula 1 team Mercedes by signing on as a principal partner, with team principal and chief executive Toto Wolff using today’s (Monday’s) ann…
Nascar signs Penn National Gaming as inaugural sports betting partner
US stock car racing series Nascar has signed casino operator Penn National Gaming as its first authorized sports betting partner as part of a multi-faceted, multi-year deal
F1 OTT platform to show testing as more countries added
The Formula One motor-racing series has announced that this year’s pre-season tests will receive coverage on its F1 TV Pro over-the-top streaming service.
Extreme E signs rights deal with Malaysia’s RTM
The Extreme E off-road racing series has agreed a three-season rights deal with Malaysian public-service broadcaster RTM
McLaren Racing grows tech portfolio with Splunk deal
The McLaren F1 team has signed its second technology-focused sponsorship in as many days by adding data specialists Splunk to its portfolio
Shanghai Sports Federation suspends all sporting events, throwing Grand Prix into further doubt
The Shanghai Sports Federation has recommended that all sports events in the Chinese city be suspended until the ongoing coronavirus epidemic is declared over, putting several sporting events at risk of…
Supercars in talks over new domestic rights deals
Australia’s Supercars motor-racing series is in discussions over new domestic rights deals with its current agreements with commercial broadcaster Ten and pay-television operator Foxtel due to expire a…
Mercedes signs innovation-focused deal with AMD, McLaren signs with AI brand Darktrace
The Mercedes Formula 1 team has added computer technology specialists AMD to its sponsorship portfolio ahead of the 2020 season
CSM takes marketing lead on new Bahrain and Prodrive Dakar Rally entry
London-based sports marketing agency CSM has been appointed to play a major role in a new joint venture between Bahrain Mumtalakat Holding Company, the sovereign wealth fund of the Kingdom of Bahrain, …
LaLiga builds on anti-piracy drive with Dorna tie-up
Dorna Sports, commercial rights-holder of MotoGP and the Superbike World Championship (WorldSBK), has engaged LaLiga, organising body of the top two divisions of Spanish club football, to aid its efforts…
Free-to-air WRC deals coming in Japan and Africa, US broadcaster still aspirational
The FIA World Rally Championship is close to announcing free-to-air broadcast deals in both Japan and Kenya ahead of stops in both countries on this year’s schedule.
Racing Point F1 to rebrand following Stroll’s Aston Martin investment
Racing Point F1 is set to rebrand as Aston Martin Racing for the 2021 season after British automotive marque Aston Martin received significant investment from Canadian billionaire Lawrence Stroll, owner…
Ineos eyes major sponsorship with Mercedes F1 team
British chemicals group Ineos plans to become a major sponsor of the Mercedes Formula 1 team, adding to its growing portfolio of sports interests
Daimler shoots down Mercedes F1 exit reports
German automotive giant Daimler has denied speculation that its Mercedes-Benz marque is preparing to withdraw its works team from Formula 1, rejecting reports that the matter is on the agenda at its next…
FAI Aviation Group gets on-car branding in McLaren Racing deal
McLaren Racing and German aviation services company FAI Aviation Group have signed a multi-year sponsorship agreement starting in the 2020 Formula 1 season
Teijin Group takes major position in Envision Virgin Racing portfolio
Japanese technology company Teijin Group has agreed a multi-year sponsorship with Formula E team Envision Virgin Racing which will support the team’s participation in the all-electric racing car series.
Extreme E builds distribution with TVNZ deal
New Zealand public-service broadcaster TVNZ has built on its status as the home of electric auto racing in the country by agreeing a multi-year rights deal with the Extreme E off-road racing series