Motorsport

Motorsport
Sponsorship & Marketing

Cryptocurrency platform Crypto.com has today (Tuesday) broadened its presence in Formula 1 by signing up as the seventh top-tier global partner of the motor-racing championship
Motorsport
Events

The Formula 1 motor-racing championship has confirmed that its Russian Grand Prix will relocate from Sochi to Saint Petersburg from 2023
Motorsport
Events

This year’s British Grand Prix will go ahead at full capacity next month after the race was added to the UK government’s Events Research Programme, while Formula 1 has also announced that Turkey will ret…
Motorsport
Media

Sports entertainment property Nitro Circus is expanding on the success of last year’s Pit Bike Championships with the creation of the Nitro Circus Pit Bike Triple Crown, which has secured a linear broadcast d…
Motorsport
Events

Racing Team VR46, the motorcycling outfit owned by MotoGP legend Valentino Rossi and now backed by oil and natural gas company Saudi Aramco, has confirmed a five-year contract to compete in the premier…
Motorsport
Media

Digital terrestrial channel L’Équipe has extended its broadcast rights in France to the FIM Motocross World Championship (MXGP) for three years until the end of 2023.
Motorsport
Sponsorship & Marketing

W Series, the all-female motorsport competition, has introduced a team system for its second season with new car liveries introduced and team sponsors signed up in what has been described as an “innovative s…
Motorsport
Sponsorship & Marketing

When Formula 1 looked to restart its 2020 calendar following a Covid-enforced hiatus it wanted to provide more predictability to the exposure it could guarantee for sponsors. SportBusiness examines how the motorsport developed a machine learning tool for the task.
Motorsport
Industry Moves

Nascar Hall of Fame driver Jeff Gordon is leaving his role as a Fox Sports broadcaster to become vice-chairman of Hendrick Motorsports, a move effective January 1, 2022
Motorsport
Sponsorship & Marketing

Unibet, the Kindred Group’s online gaming brand, has unveiled a partnership with Nascar team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in…
Motorsport
Sponsorship & Marketing

Nascar has taken a major step to embrace the cannabidiol (CBD) industry by allowing Pocono Organics to become the entitlement sponsor of the Cup Series race scheduled for June 26 at Pocono Raceway, Pennsylvania
Motorsport
Licensing & Merchandising

Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
Motorsport
Media

Canal Plus, the French pay-television broadcaster, netted an audience of 1.02 million subscribers for live coverage of Formula 1’s French Grand Prix yesterday (Sunday) afternoon.
Motorsport
Industry Moves

New Orleans Saints running back Alvin Kamara has been appointed Nascar's inaugural growth and engagement advisor, with the aim of helping the United States-based stock car series grow the sport and its…
Motorsport
Sponsorship & Marketing

Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider
Motorsport
Events

Amaury Sport Organisation has agreed a deal with the International Automobile Federation (FIA) to serve as the exclusive promoter of its new cross-country rallying discipline, which has been granted World…
Motorsport
Media

Media group Discovery has signed off on a five-year deal for rights to the 24 Hours of Le Mans and the FIA World Endurance Championship
Motorsport
Sponsorship & Marketing

McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos