Motorsport
Champion Lubricants extends World RX backing
Champion Lubricants has opted to extend its sponsorship of the World Rallycross Championship (World RX) into a second season
Thai MotoGP cancelled due to Covid-19
The 2021 Thai MotoGP has been cancelled as the Covid-19 pandemic continues to disrupt the racing calendar, with a replacement event under consideration
BT Sport extends WRC rights to 2024
WRC Promoter, the commercial rights-holder of the FIA World Rally Championship, has extended its agreement for exclusive live media rights in the UK with pay-television broadcaster BT Sport for three years,…
IndyCar, NBC Sports seal multiyear US rights extension
The NTT IndyCar Series and NBC Sports have announced a multiyear extension of their domestic media rights agreement in the United States, which includes two races streamed exclusively on Peacock.
Cryptocurrency exchange drives into forefront of F1 sponsorship strategy
Cryptocurrency exchange Crypto.com signed as a top-tier Formula 1 sponsor in late June in a lucrative agreement
PIF, Ares part of McLaren’s £550m equity raise
British luxury automotive, motorsport and technology company McLaren Group, which includes the eponymous Formula 1 and IndyCar motor-racing teams, has secured an equity raise of £550m (€640.4m/$753.7m
Channel 4 to show Formula E’s London double-header
The Formula E electric car-racing series has agreed a deal for UK commercial broadcaster Channel 4 to cover its upcoming London E-Prix
Aston Martin F1 team looks to boost fan engagement with TikTok deal
The Aston Martin Formula 1 team has signed a content-focused agreement with social media platform TikTok
Ruoff Mortgage to sponsor Nascar’s Victory Lane in multiyear deal
Nascar and residential mortgage firm Ruoff Mortgage have secured a wide-ranging multiyear partnership that will designate the company as the US stock car racing series' official mortgage partner
IndyCar, Motorsport Games partner for licensed video game
The NTT IndyCar Series will release its first officially licensed video game in almost two decades following a partnership with leading racing game developer and publisher Motorsport Games
Alfa Romeo extends Sauber F1 title sponsorship
The Sauber Formula 1 team has extended its deal with title sponsor, Alfa Romeo
Seven picks up Extreme E highlights in Australia
Electric off-road motorsport series Extreme E has struck a highlights rights deal with Australian free-to-air broadcaster Seven
PokerStars named as F1’s Europe-facing betting sponsor until 2023
Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…
Sportfive reconnects with Race of Champions in long-term media rights deal
The Sportfive agency has agreed a multi-year deal to sell the global media rights to the Race of Champions motorsport event
Seoul to make Formula E debut, race returns to China in 2022
South Korean capital Seoul is to make its debut in the final round of next year’s Formula E calendar.
Bitci.com becomes first cryptocurrency brand to sponsor MotoGP
Dorna Sports has added blockchain technology company Bitci.com as a sponsor of the MotoGP World Championship.
The three-year deal places Bitci
WRC Promoter to succeed Eurosport Events as European Rally Championship promoter
WRC Promoter, the commercial arm of the FIA World Rally Championship, has been awarded the commercial rights to promote the FIA European Rally Championship as part of a multi-year agreement that begins…
United Rentals named Nascar’s official rental equipment partner
American stock car racing series Nascar has secured a multiyear partnership with United Rentals, which has been designated the organization's official rental equipment partner