Motorsport
DAZN becomes F1’s primary rights-holder in Spain
OTT subscription sports broadcaster DAZN has become Formula 1’s new exclusive rights-holder in Spain through a three-season deal that ends telco Telefónica’s status as the motor-racing championship’s primary partner in the country.
Mission Foods becomes new title sponsor of NHRA
The National Hot Rod Association (NHRA) has a new title sponsor for its premier professional series, signing up Mission Foods in a multi-year deal
Infront builds motorsport footprint with expanded ADAC deal
The Infront agency has signed an expanded agreement with ADAC Motorsport that sees it become the German motorsport event organiser’s Official Marketing Partner.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.
Williams Racing signs THG to headline sponsor role
Formula 1’s Williams Racing has signed a deal with digital consumer brands group THG which will headline its sponsorship portfolio.
RTBF extends Belgian F1 rights to 2027
Formula 1 has agreed a multi-year renewal of its deal with Belgium’s RTBF that will see the French-language public broadcaster continue to show action until 2027 across its Tipik and La Une channels, a…
F1 Academy details calendar for first Formula 1-aligned season
F1 Academy, the all-female series backed by Formula 1, has revealed the calendar for its second season, and the first in which it will run as a support series to the men’s world championship.
American Express enters F1 with regional deal, backs Vegas GP
Financial services company American Express has made its first move into Formula 1 sponsorship by agreeing a multi-year regional deal with the organisation and its new US race, the Las Vegas Grand Prix.
Cognizant to exit as Aston Martin F1 title sponsor
The Aston Martin Formula 1 team will race under a new name from 2024 after its renewal with IT multinational Cognizant saw the brand relinquish its title sponsorship rights
iRacing acquires exclusive Nascar video game license
iRacing is to launch a Nascar console game in 2025 after acquiring Nascar Team Properties' exclusive simulation-style console racing games license from Motorsport Games
Volcan de mi Tierra joins extensive Las Vegas Grand Prix sponsor roster
The organisers of the upcoming Formula 1 Las Vegas Grand Prix have made tequila brand Volcan de mi Tierra the latest addition to the event’s sponsorship portfolio.
F1 rights switch hands in Czech Republic, Slovakia
Formula 1 action will return to the schedules of Nova Sport in the Czech Republic and Slovakia next season after the pay-television broadcaster finalised an exclusive deal
Viaplay brings F1 TV Pro into Netherlands offering from 2024
F1 TV Pro, the premium version of Formula 1 motor racing's in-house streaming service, is to be made available to customers of Viaplay Group in the Netherlands from next year
MSM secures global commercial rights to RNF MotoGP team
The MSM agency has secured the global commercial rights to the RNF MotoGP Racing team, its first client in the motorcycling series
Right Formula expands US operations as Cuellar joins from CSM
Sports marketing agency Right Formula has strengthened its US offering by hiring Rick Cuellar as commercial vice-president
Asian F1 team hopeful LKYSUNZ secures $1bn in funding
A prospective new southeast Asian Formula 1 motor racing team has moved a step closer to fruition, with $1bn (€940m) in funding having been secured.
Nascar spreads betting rights far and wide in bid to engage US gamblers
Nascar is leaning heavily into sports betting in the US as a fan engagement tool, expanding its portfolio of deals to include the biggest American sportsbooks and gambling companies as its aims to enhance…
Puma upgrades Ferrari deal as it looks to retain standing in F1 market
Puma has consolidated its presence in Formula 1 via the renewal and upgrade of its long-term deal with Scuderia Ferrari