Motorsport

John Suchenski, ESPN's director of programming and acquisitions, tells SportBusiness the strategy behind the sports network's efforts to keep hold of highly prized Formula 1 rights in the United States. Bob Williams reports.
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Racing team grows its presence in cryptocurrency landscape

Hard Rock International, the United States-based hotel, restaurant and casino company, has struck a deal to become the title sponsor of the W Series 2022 season-opening double-header at the Hard Rock Stadium…

United States-based insurance firm Gallagher has secured a new, multiyear partnership with Penske Entertainment, which will span across various assets within the NTT IndyCar Series and branding at Indianapolis…

Keith Bruce, president of Quint International, the operator of the Formula 1 Experiences hospitality programme, believes the motorsport will generate record hospitality revenues during its 2022 season thanks to the addition of new races, a pent-up demand for live events, and the marketing impact of the Netflix Drive to Survive series.
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World Sport Consulting, the international organiser of the Touring Car Racing motorsport category, has extended its rights agreement with Motorsport Australia until 2028

A reported 250,000 people register for tickets to F1 event

Off-road electric racing series Extreme E has agreed a new deal with the business arm of UK telecommunications company Vodafone

Formula 1’s plans to increase the number of sprint events to six from 2023 have suffered a blow after the International Automobile Federation (FIA) said an evaluation of the proposal still needs to be c…

Sunday’s Emilia Romagna Grand Prix pulled in strong ratings in its home country of Italy, despite disappointment for local Formula 1 fans after a difficult race for Ferrari.

McLaren Racing has signed global healthcare company Sanofi as a sponsor. The multi-year deal will see McLaren collaborate with Sanofi to help develop the latter’s manufacturing operations.

Amazon-owned online streaming platform Twitch will show this Sunday's MotoGP Spanish Grand Prix live

British sports car manufacturer TVR has signed a short-term sponsorship agreement with electric racing series Formula E

Digital financial services company aligns with popular former Nascar driver

The W Series has secured a three-year broadcast rights deal with pay-television broadcaster Sky that represents the women’s motor racing championship’s largest media rights deal to date.

McLaren Racing has expanded its association with UK-based sports performance wear company Castore to include sponsorship of its IndyCar team

Formula 1 team AlphaTauri has added nutritional brand Ziba Foods to its sponsorship portfolio via its agreement with existing sponsor, logistics company FlexBox