Motorsport
ESPN views commercial-free strategy as ‘differentiator’ in bid to keep US Formula 1 rights
John Suchenski, ESPN's director of programming and acquisitions, tells SportBusiness the strategy behind the sports network's efforts to keep hold of highly prized Formula 1 rights in the United States. Bob Williams reports.
McLaren Racing brings in crypto platform OKX
Racing team grows its presence in cryptocurrency landscape
Hard Rock to become title sponsor of W Series 2022 opener
Hard Rock International, the United States-based hotel, restaurant and casino company, has struck a deal to become the title sponsor of the W Series 2022 season-opening double-header at the Hard Rock Stadium…
Gallagher secures wide-ranging IndyCar partnership
United States-based insurance firm Gallagher has secured a new, multiyear partnership with Penske Entertainment, which will span across various assets within the NTT IndyCar Series and branding at Indianapolis…
Choice the watchword as F1 hospitality bounces back post-pandemic
Keith Bruce, president of Quint International, the operator of the Formula 1 Experiences hospitality programme, believes the motorsport will generate record hospitality revenues during its 2022 season thanks to the addition of new races, a pent-up demand for live events, and the marketing impact of the Netflix Drive to Survive series.
Motorsport Australia extends TCR rights in five-year WSC deal
World Sport Consulting, the international organiser of the Touring Car Racing motorsport category, has extended its rights agreement with Motorsport Australia until 2028
Brown: Miami Grand Prix will feel like a Super Bowl
A reported 250,000 people register for tickets to F1 event
Vodafone Business to drive technology innovation for Extreme E
Off-road electric racing series Extreme E has agreed a new deal with the business arm of UK telecommunications company Vodafone
FIA stalls F1 sprint race expansion plans
Formula 1’s plans to increase the number of sprint events to six from 2023 have suffered a blow after the International Automobile Federation (FIA) said an evaluation of the proposal still needs to be c…
Emilia Romagna GP pulls in strong home audience on Sky Italia channels
Sunday’s Emilia Romagna Grand Prix pulled in strong ratings in its home country of Italy, despite disappointment for local Formula 1 fans after a difficult race for Ferrari.
McLaren to provide manufacturing expertise in Sanofi sponsorship
McLaren Racing has signed global healthcare company Sanofi as a sponsor.
The multi-year deal will see McLaren collaborate with Sanofi to help develop the latter’s manufacturing operations.
Twitch to show Spanish MotoGP race live
Amazon-owned online streaming platform Twitch will show this Sunday's MotoGP Spanish Grand Prix live
TVR looks to showcase move to electric with Formula E deal
British sports car manufacturer TVR has signed a short-term sponsorship agreement with electric racing series Formula E
Dale Earnhardt Jr. and Ally announce content partnership
Digital financial services company aligns with popular former Nascar driver
Sky invests in W Series to 2024 in property’s biggest deal to date
The W Series has secured a three-year broadcast rights deal with pay-television broadcaster Sky that represents the women’s motor racing championship’s largest media rights deal to date.
McLaren’s Castore deal expands to include IndyCar
McLaren Racing has expanded its association with UK-based sports performance wear company Castore to include sponsorship of its IndyCar team
FlexBox transfers AlphaTauri F1 sponsorship rights to Ziba Foods
Formula 1 team AlphaTauri has added nutritional brand Ziba Foods to its sponsorship portfolio via its agreement with existing sponsor, logistics company FlexBox
Miami GP given green light after judge ends final legal threat
The inaugural Miami Grand Prix on May 6-8 has been given the green light after a Miami-Dade judge denied a request to call off the event by local residents who were concerned about the noise level associated …