MMA
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UFC agrees wide-ranging rights deal with Migu in China
Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…
One Championship details broadcast distribution for its take on ‘The Apprentice’
Mixed martial arts promotion One Championship will premiere the Asian edition of the hit television show The Apprentice across Asia from next month
Abu Dhabi Media takes UFC Arabia to StarzPlay SVOD subscribers
Pay-television broadcaster Abu Dhabi Media has agreed a carriage deal with subscription video-on-demand service StarzPlay to further widen coverage of the Ultimate Fighting Championship in the Middle East…
Abu Dhabi Media launches specialist combat channel
Pay-television broadcaster Abu Dhabi Media has launched a specialist combat sports channel, Abu Dhabi Fight, which is exclusively available via telco Etisalat
M6 grabs Cage Warrior MMA rights in France
French free-to-air commercial broadcaster M6 has acquired rights to European mixed martial arts promotion Cage Warriors just weeks after the country’s media regulator lifted a broadcast ban on the sport.
Okko Sport launches MMA package after Bellator deal
Russian OTT streaming platform Okko Sport has launched a dedicated mixed martial arts subscription package on the back of its rights deal with US-based promotion Bellator
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Round-Up: Tokyo Aquatics Centre unveiled, NBA eyes December restart, Dubai to host IPL final, and more
The newly built Tokyo Aquatics Centre was unveiled during an event on October 24, marking the completion of all venues built for the Tokyo Olympics and Paralympics - The Japan Times
UFC, Snapchat agree ‘multi-year’ extension of global content deal
Mixed martial arts promotion UFC has agreed a “multi-year” extension of its global content agreement with social-media platform Snapchat.
One Championship provides Singapore with international events testbed
SportBusiness speaks to Hua Fung Teh, group president of MMA promotion One Championship, about the journey back to post-lockdown events in front of fans.
Murray: PFL to monetise OTT app through advertising, microtransactions and prop bets
SportBusiness speaks to Professional Fighters League chief executive and board member Peter Murray about what attracted investors to the promotion while outlining its media, sponsorship and hosting strategy.
UFC Fight Island: Stringent testing underpins Abu Dhabi event
The Abu Dhabi government has turned the majority of Yas Island into a ten-square-mile safe zone just for the UFC, with each of the 2,500 people on site being tested for Covid-19 on five separate occasions during their stay.
Promoters await CSA ruling on French MMA broadcasts
Mixed martial arts promotions are awaiting a fresh ruling from French media regulator the Conseil supérieur de l'audiovisuel (CSA) after Bellator was forced to resort to live streaming its highly-awaited …
O2 Industries sponsors UFC to promote face masks and respirators
Mixed martial arts organisation UFC has signed a multi-year global sponsorship with O2 Industries, which will provide UFC athletes with respiratory protection products for every UFC event
UFC sees Oura Health deal as key tool in Covid-19 era
The Ultimate Fighting Championship has signed a multi-year deal with Finnish health technology company Oura Health, with the agreement being looked upon as a means to aid the US mixed martial arts promotion…
Bellator set to host historic MMA event in Paris
Bellator has announced it will be the first mixed martial arts promotion to hold a major event in France, with Accor Arena set to host Bellator Paris on October 10.
Bellator lands US rights deal with CBS Sports
The Bellator mixed martial arts promotion has signed a media rights deal in the United States with CBS Sports, with live events to be aired on cable channel CBS Sports Network.
ONE agrees distribution deal for The Apprentice with AXN
MMA promotion ONE Championship has announced distribution deals with seven media platforms for its upcoming spin-off programme The Apprentice: ONE Championship Edition
One Championship and Kaskus ‘to collaborate on content initiatives’
Singapore-based mixed martial arts promoter One Championship has partnered with Indonesia’s largest online community and forum, Kaskus.
UFC launches Fight Pass in Japan
Ultimate Fighting Championship has launched its direct-to-consumer OTT service UFC Fight Pass in Japan.
The service offers an interface and event commentary in Japanese, and localised content
Venum grabs UFC exclusive outfitter role as Reebok bows out
The Ultimate Fighting Championship mixed martial arts organisation has named combat sports brand Venum as its new exclusive global outfitting and apparel partner, starting in April 2021
Parimatch extends UFC betting deal in Europe and CIS region
International betting and technology platform Parimatch has renewed its regional deal with the UFC mixed martial arts (MMA) organisation until the end of 2021
One Championship to restart next month
Singapore-based mixed martial arts promoter One Championship will resume its flagship event schedule behind closed doors on July 31 in Bangkok
Round-Up: Wuhan targets “hugely symbolic” Open, IOA reviews Li Ning deal, LaLiga international viewing jumps, and more
Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Loss-making One Championship gets $70m injection as 20 per cent of workforce cut
Singapore-based mixed martial arts promoter One Championship has raised $70m (€62.2m) from investors while revealing a hefty cut to its global headcount.
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
TV3 lands UFC rights in Baltic markets
Baltic media group TV3 has agreed an exclusive, multi-year rights deal with the Ultimate Fighting Championship to provide coverage of the mixed martial arts promotion in Lithuania, Latvia and Estonia
ONE agrees partnership with Douyin
Mixed martial arts promotion ONE Championship has become the latest sports property to agree a deal with Chinese video-sharing social network Douyin
UFC has secured private island to host events, claims White
Ultimate Fighting Championship president Dana White claims he has secured a private island for the mixed martial arts organization to continue to stage events amid the Covid-19 shutdown
Coronavirus update: LaLiga runs music festival, ONE fights on, AFL pay dispute, and more
Spanish football's LaLiga is running an online global music concert to raise funds for the fight against the coronavirus pandemic
UFC relents on coronavirus events strategy
The Ultimate Fighting Championship (UFC) has performed an about-turn to fall in line with other major sports organisations in postponing upcoming events amid the coronavirus outbreak, although president…
Show goes on for UFC as White criticises ‘panicking’ sports bodies
The Ultimate Fighting Championship (UFC) has pledged it will continue to stage events amid the coronavirus, with president Dana White claiming sports organisations are “panicking” by enacting rafts of …
MMA legalised in Vietnam
Vietnam's government has legalised mixed martial arts, paving the way for the sport's first legal event in the country to take place within a couple of months
ONE Championship to produce Asian edition of ‘The Apprentice’
MMA promotion ONE Championship is producing an Asian edition of the hit television show The Apprentice, featuring its chairman and chief executive Chatri Sityodtong in the lead role as the business leader…
Road Fighting Championship announces first event in Indonesia
South Korean mixed martial arts promoter Road Fighting Championship has announced its first event in Indonesia
Coronavirus latest: China forfeits Davis Cup match, Vietnam F1 to go ahead, ONE behind closed doors
China has forfeited its away Davis Cup tennis match against Romania next month as its team cannot travel due to the coronavirus epidemic.
The match was scheduled for March 6-7