MMA

Australian pay-television group Foxtel has appointed Conor Woods as head of its pay-per-view business, taking charge of the long-standing Main Event brand

The Professional Fighters League has struck a sports betting partnership with BetMGM, which has been designated as a US authorized gaming operator of the mixed martial arts organization

Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia

Group One Holdings, the Singapore-registered owner of mixed martial arts promoter One Championship, has said its investors remain “fully engaged” after two directors working at firms invested in the gro…

The Ultimate Fighting Championship has set what is said to be a first for the sports industry by agreeing a deal with technology start-up Fabacus to launch a global consumer rewards programme for fans…

Hyperice, the recovery and performance technology company, has appointed Ultimate Fighting Championship strawweight champion Weili Zhang a as a global ambassador

Deal reflects fast-growing consumer interest in blockchain technology

Mixed martial arts organisation the Professional Fighters League has secured a deal with Brazilian media group Globo, which will provide exclusive content from its 2021 season

US-based mixed martial arts promotion Bellator has secured an exclusive broadcast deal in Ireland with pay-television broadcaster Virgin Media Television

Mixed martial arts promotion Xtreme Fighting Championships has struck its first-ever media-rights deal in France with pay-television broadcaster Fight Nation, beginning this weekend with XFC: Young Guns…

The UK government has called on public-service broadcaster the BBC to explain its decision to strike a rights deal with mixed martial arts promotion Bellator

Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…

Mixed martial arts promotion One Championship will premiere the Asian edition of the hit television show The Apprentice across Asia from next month

Pay-television broadcaster Abu Dhabi Media has agreed a carriage deal with subscription video-on-demand service StarzPlay to further widen coverage of the Ultimate Fighting Championship in the Middle East…

SportBusiness speaks to Hua Fung Teh, group president of MMA promotion One Championship, about the journey back to post-lockdown events in front of fans.

Pay-television broadcaster Abu Dhabi Media has launched a specialist combat sports channel, Abu Dhabi Fight, which is exclusively available via telco Etisalat

French free-to-air commercial broadcaster M6 has acquired rights to European mixed martial arts promotion Cage Warriors just weeks after the country’s media regulator lifted a broadcast ban on the sport.