Active lifestyle company Tough Mudder has teamed up with the IMG agency and market entry specialist Seroja Partners to expand the mass participation obstacle course series into Asia and the Middle East.
Investment holding company China Digital Culture has struck an agreement with Taiwanese singer and actor Jay Chou to form a new eSports company in Asia.
The MP & Silva agency has made its first move into the eSports sector by agreeing a global marketing rights partnership with Garena, Southeast Asia’s largest internet and mobile platform company.
The inaugural edition of the World Roller Games will now take place in the Chinese city of Nanjing in 2017 after Barcelona in Spain withdrew its hosting rights.
Mediarex Sports & Entertainment (MSE), the parent company of the Global Poker Index, has confirmed the 12 teams for the inaugural season of the Global Poker League, which will begin with a draft day on February 25, 2016.
The International Federation of Poker (IFP) has appointed US investment bankers Turnstone Securities to lead a funding drive to develop and expand its digital, non-gambling, team-based Match Poker variant of the game.
Daily fantasy sports gaming operator DraftKings has been forced to delay the launch of its UK service.
The Red Bull Air Race World Championship will travel to the US state of Indiana for the first time next year, and return to Germany, after it revealed its full calendar for the 2016 season.
US video games giant Electronic Arts has launched a new initiative that will facilitate global eSports competitions across some of its biggest titles.
Multi-territory commercial and pay-television broadcaster Modern Times Group (MTG) has continued its investment in the eSports market by acquiring DreamHack, Scandinavia’s leading eSports company.
Russian conglomerate USM Holdings, owned by billionaire Alisher Usmanov, has invested around $100m (€88.1m) in Russia’s largest esports company Virtus.pro.
Mediarex Sports & Entertainment (MSE), the parent company of the Global Poker Index (GPI) has secured $4.9m (€4.45m) in Series A funding from a round of private investors to finance its Sportify Poker initiative.
Extreme, the company behind the Extreme Sports Channel media platform, has launched a specialist marketing and sponsorship service.
The International Canoe Federation (ICF) has sealed its second major commercial deal in the space of a week after agreeing a partnership with the Tridem Sports agency.
Pay-television broadcaster Star India has boosted its interest in the sports events sector by acquiring a majority stake in the Pro Kabaddi League (PKL).
Brazil will stage the inaugural edition of the Indigenous Peoples World Games multi-sport event later this year.