Mass Participation
Spanish competition regulator approves Ironman sale to Advance
Spain’s markets and competition regulator (the CNMC) has approved Advance Publication’s $730m (€644m) deal to acquire Ironman from the Wanda Sports Group.
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“There’s going to be a strong trend towards localisation” | Andrew Messick, Ironman
Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.
Ironman creates Covid-19 event safety guidelines in anticipation of resumption of racing
The Ironman Group has released a set of guidelines and principles designed to allow it to safely operate Ironman and Ironman 70
Ironman’s new investors will focus on content and virtual racing to unlock value
Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.
Wanda to sell Ironman to Advance Publications in $730m deal
Wanda Sports Group has announced it has entered into a definitive stock purchase agreement to sell its Ironman business to Advance Publications, the American media company that owns Condé Nast and holds …
PTO: Ironman valuation could be ‘adversely affected’ if Wanda won’t engage
The Professional Triathletes Organisation has written its latest open letter to Wanda Sports Group, suggesting that any plans it has to sell Ironman could be “adversely affected” if it fails to entertain the…
Wanda ‘seeks $1bn’ for Ironman as discussions begin
Wanda Sports Group is hoping to raise $1bn (€930m) if it chooses to sell its Ironman triathlon business, Bloomberg has reported.
Spartan completes takeover of Tough Mudder’s UK business
Obstacle-racing company Spartan has completed its acquisition of the UK affiliate of Tough Mudder, announcing that the takeover will allow the mass-participation company to run a full schedule of events…
Tough Mudder’s European subsidiary resumes operations as administrators appointed
Staff at the European affiliate of Tough Mudder have returned to work today (Monday) after Michael Solomons and Andrew Pear of restructuring, recovery and insolvency specialists, BM Advisory LLP, were…
Ironman Group promotes ex-Lagardère executive Beeche to senior VP, Oceania
The Ironman Group, part of the Wanda Sports Group, has announced a series of senior level promotions, including appointing former Lagardère Sports Endurance executive Dave Beeche as senior vice-president …
Mud, sweat and tears | Where did it go wrong for Tough Mudder?
At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.
Tough Mudder co-founder consents to Spartan sale through bankruptcy proceedings
The majority shareholder of Tough Mudder, Will Dean, and its board of directors have consented to bankruptcy proceedings for the company, making a speedy sale to rival mass participation business Spartan…
Co-founders’ financial demands threaten to derail Spartan’s Tough Mudder takeover
The co-founders of Tough Mudder, Will Dean and Guy Livingstone, have been accused of a playing a ‘game of brinkmanship’ with the company’s largest lender Active Networks, which threatens to push the f…
Spartan Race lines up Tough Mudder merger
Spartan Race has announced it has an exclusive option to acquire Tough Mudder’s UK, Canadian and German events in a deal that would herald the merger of the two leading entities in the obstacle course r…
Infront adds investment in Upsolut’s Hyrox to mass participation portfolio
The Infront agency has widened its involvement in the personal and corporate fitness space by investing in mass participation property Hyrox
Infront’s Zurbruegg: Focus on top events protects us from mass participation consolidation
The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…
Ironman builds Oceania business with Australian event deals
Endurance sports events organisation the Ironman Group has bolstered its portfolio by acquiring four mass participation events from Australian media company Nine, along with establishing a new permanent…
Infront continues fitness drive with Megamarsch acquisition
The Infront agency has acquired Megamarsch, a Germany-based company that specialises in the organisation of extreme hiking challenges