Mass Participation

Wanda Sports Group has announced it has entered into a definitive stock purchase agreement to sell its Ironman business to Advance Publications, the American media company that owns Condé Nast and holds …

The Professional Triathletes Organisation has written its latest open letter to Wanda Sports Group, suggesting that any plans it has to sell Ironman could be “adversely affected” if it fails to entertain the…

Wanda Sports Group is hoping to raise $1bn (€930m) if it chooses to sell its Ironman triathlon business, Bloomberg has reported.

Obstacle-racing company Spartan has completed its acquisition of the UK affiliate of Tough Mudder, announcing that the takeover will allow the mass-participation company to run a full schedule of events…

Staff at the European affiliate of Tough Mudder have returned to work today (Monday) after Michael Solomons and Andrew Pear of restructuring, recovery and insolvency specialists, BM Advisory LLP, were…

The Ironman Group, part of the Wanda Sports Group, has announced a series of senior level promotions, including appointing former Lagardère Sports Endurance executive Dave Beeche as senior vice-president …

The majority shareholder of Tough Mudder, Will Dean, and its board of directors have consented to bankruptcy proceedings for the company, making a speedy sale to rival mass participation business Spartan…

The co-founders of Tough Mudder, Will Dean and Guy Livingstone, have been accused of a playing a ‘game of brinkmanship’ with the company’s largest lender Active Networks, which threatens to push the f…

Spartan Race has announced it has an exclusive option to acquire Tough Mudder’s UK, Canadian and German events in a deal that would herald the merger of the two leading entities in the obstacle course r…

At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.

The Infront agency has widened its involvement in the personal and corporate fitness space by investing in mass participation property Hyrox

The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…

Endurance sports events organisation the Ironman Group has bolstered its portfolio by acquiring four mass participation events from Australian media company Nine, along with establishing a new permanent…

The Infront agency has acquired Megamarsch, a Germany-based company that specialises in the organisation of extreme hiking challenges