Lacrosse
USA Lacrosse eyes commercial growth in wake of Olympic addition
USA Lacrosse, the American governing body for the sport, is looking to capitalise on lacrosse's addition to the Olympic Games in 2028 in Los Angeles
PLL to assign home cities to its clubs from 2024
The Premier Lacrosse League (PLL), the North American professional lacrosse competition, is set to assign all eight of its clubs to home cities from the 2024 season
USA Lacrosse agrees CAA Sports Licensing deal
USA Lacrosse has agreed a two-year partnership with CAA Sports Licensing, a division of Creative Artists Agency (CAA), to help American lacrosse's governing body capitalize the commercial use of its brand
Warrior extends deal with US men’s lacrosse national team
Michigan-based sports equipment manufacturer Warrior Sports signed a multiyear contract extension to remain the United States men's national lacrosse program's official partner and equipment supplier,…
NLL to stage inaugural outdoor game at Snapdragon Stadium
The National Lacrosse League has announced that the San Diego Seals will stage the league's inaugural outdoor game in league history against the Las Vegas Desert Dogs at Snapdragon Stadium on March 4, …
ESPN+ documentary ‘Fate of a Sport’ highlights growing impact of Premier Lacrosse League
PLL co-founder and president Paul Rabil tells SportBusiness why he believes the documentary 'Fate of a Sport' can be "momentous" for the growth of the startup league. Bob Williams reports.
NLL names longtime racing executive Frood as commissioner
New leader of indoor lacrosse property has a deep background in the sport
WWE, Thirty Five Ventures among investors in PLL funding round
The Premier Lacrosse League has announced the completion of a Series D funding round, which includes new investment from World Wrestling Entertainment and Thirty Five Ventures, the investment company led…
World Lacrosse secures expansive global ESPN rights deal through 2023
World Lacrosse has secured an expansive international rights deal with global sports network ESPN, which covers a total of 246 games across three major championships through 2023.
PLL reintroduces Championship Series with Sixes format
The Premier Lacrosse League, looking to bolster World Lacrosse's efforts to bring back the sport to the Summer Olympics as a medal event for the first time since 1908, is reintroducing its Championship…
Athletes Unlimited secures two-year ESPN rights deal
Agreement focused on women's softball, lacrosse leagues
NLL Las Vegas expansion team to be known as Desert Dogs
League furthers plans to enter increasingly crowded Nevada locale
PLL signs four-year media rights agreement with ESPN
Disney-owned networks expand an already-growing presence in lacrosse
Barstool CEO Nardini joins PLL board of directors
The Premier Lacrosse League has elected Erika Nardini, the chief executive of sports and culture media company Barstool Sports, to its board of directors.
Sakiewicz to leave NLL commissioner post after six years
Executive to pursue other interests while Berman assumes leadership duties
World Lacrosse awards 2023 Men’s World Championship to San Diego with eye on LA28
World Lacrosse has awarded its 2023 Men's World Championship to San Diego, California, a decision the governing body hopes will help the sport gain inclusion in the Los Angeles 2028 Olympic Games.
NLL secures multiyear Grabyo extension
The National Lacrosse League has secured a multiyear extension with cloud video production platform Grabyo ahead of the 2021-22 season
NLL secures wide-ranging Guaranteed Rate partnership
The National Lacrosse League has secured a wide-ranging deal with leading United States-based residential mortgage company Guaranteed Rate, which has been designated the league's inaugural exclusive mortgage…