Ice Hockey
NHL extends global deal with Fastenal
The National Hockey League (NHL) has extended its agreement with global supply chain solutions and industrial distribution company Fastenal in a multi-year deal
NHL’s Coyotes signs with Scripps after Diamond dumps team before new season
The National Hockey League's Arizona Coyotes has agreed a multi-year deal with Scripps Sports to televise all locally broadcast Coyotes games after the Coyotes and Diamond Sports Group (DSG) ended the…
NHL, NHLPA extends longstanding Enterprise sponsorship
The National Hockey League and National Hockey League Players' Association have extended car rental company Enterprise's North American sponsorship in a multi-year deal
Blue Shield signs LA Kings helmet deal as AEG continues sales streak
Health insurance company Blue Shield of California has expanded its relationship with sports and entertainment group AEG by taking up the ‘Official Helmet Partner’ rights for the NHL’s LA Kings.
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Regions Bank signs Predators jersey deal despite ‘patchy’ NHL market
Regions Bank’s new jersey patch agreement with the Nashville Predators has taken the roster of National Hockey League (NHL) teams with jersey deals up to 17 with just two weeks to go before the start o…
RTVS attacks Slovak Extraliga rights award after missing out on sublicence
Slovakian public broadcaster RTVS has criticised the award of rights to the country’s top-tier ice hockey league to TV Joj after failing to reach terms on a sublicensing deal with the commercial network.
Florida Panthers ends arena naming-rights search with Amerant deal
The Florida Panthers of the National Hockey League has turned to one of its strongest commercial partners, Amerant Bank, to become the new naming-rights partner of its arena
NHL sponsor BioSteel files for bankruptcy protection
Canadian sports drink BioSteel, a sponsor of the National Hockey League (NHL), has announced that it has sought and obtained "an initial order for creditor protection from the Ontario Superior Court of…
NHL considers digital ad board changes after fan complaints
The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
Ice hockey’s Swiss League to be shown by Sky, CH Media
Switzerland’s second-tier ice hockey competition, the Swiss League, will be shown by pay-television broadcaster Sky and media group CH Media during the upcoming 2023-24 season.
PWHL announces first sponsor in founding partner deal with Canadian Tire
North America’s new Professional Women’s Hockey League (PWHL) has signed up its first founder partner, a multi-year deal with Canadian Tire.
Kasten: Investors’ PWHL business plan exceeds 10 years
The ownership group behind North America’s new Professional Women’s Hockey League (PWHL) has a business plan that covers at least a decade, according to Los Angeles Dodgers president Stan Kasten who is …
NHL’s Vegas Golden Knights signs streaming deal with ViewLift
The National Hockey League's Vegas Golden Knights has agreed a multi-year deal with streaming distributer ViewLift for a streaming service for the team's local broadcasts
NHL engages MVP Index for dasherboards programme
The National Hockey League has announced that sponsorship analysis platform MVP Index will become the league’s strategic partner for valuation and asset measurement of its Digitally Enhanced Dasherboards (…
Nike makes permanent exit from Hockey Canada partnership
US sportswear giant Nike has ended its sponsorship of Hockey Canada, amid the fallout from a sexual assault scandal that came to light at ice hockey's domestic governing body last year
Hockey Canada names Henderson new CEO, Bauer resumes sponsorship
Katherine Henderson has been named the new chief executive and president of Hockey Canada following a tumultuous past year for the organisation
Players’ body ‘ratifies’ CBA ahead of new women’s hockey league launch
The Professional Women's Hockey Players' Association (PWHPA) has ratified its first-ever collective bargaining agreement ahead of January's launch of a united women's professional hockey league
Premier Hockey Federation bought by PWHPA backers
North American women's hockey league, the Premier Hockey Federation (PHF), has been purchased by the Mark Walter Group and Billie Jean King Enterprises, who entered into a formal partnership with the Professional…