Golf

Golf’s European Tour has entered into a commercial partnership with the CSM Sport & Entertainment division of marketing services group Chime Communications.

A group of more than 100 caddies have lost their class-action lawsuit against the PGA Tour after a federal judge in California ruled against their claims over the issue of corporate branding on their bibs at tournaments.

Golf’s European Tour has continued its policy of signing hosting partnerships with its leading players after striking an agreement with Sergio Garcia for the Spanish Open.

The host sites for the 2021 US Women’s Open and the first two editions of the new US Senior Women’s Open events have been announced by the United States Golf Association (USGA).

The Indian Golf Union (IGU) has entered into a five-year partnership with the HVR Sports organisation with the goal of transforming golf into a mass market game in India.

Golf’s PGA Tour has signed a multi-year deal with Fermata Partners that will see the consumer products and licensing agency serve as the organisation’s exclusive trademark licensing representative on a global basis.

Golf’s Asian Tour has said it will resume talks over a proposed merger with the European Tour after appointing Jimmy Masrin as its board chairman today (Friday).

Jordan Spieth has further solidified his status as golf’s new leading revenue generator by agreeing a lucrative endorsement deal with US beverage giant Coca-Cola.

The United States Golf Association (USGA) has secured a multi-year strategic partnership with financial services company Deloitte in an effort to accelerate the national governing body’s impact on the sport.

Melbourne’s Kingston Heath course has been announced as the new home of the World Cup of Golf for its 2016 tournament, while organisers have also confirmed this year’s edition of the competition will mark the return of the traditional team-focused format.

Rob Ridley looks at how a brand new event for ladies golf, The Queens, could attract a whole new demographic of fans from its key Asian market

Beijing will stage the 2016 edition of golf event the China Open, it has been confirmed.

Golf’s Asian Tour has today (Wednesday) continued its overhaul of personnel by confirming that several board members have left the body, while four leading Asian businessman have been appointed non-playing directors.

Rome will host the 2022 Ryder Cup after the Italian capital today (Monday) edged out competition from Austria, Germany and Spain to land golf’s showpiece team event.

Golf’s Asian Tour has confirmed the resignation of chief executive Mike Kerr amid uncertainty surrounding a proposed merger with the European Tour.

The United States Golf Association (USGA) has awarded its 2019 U.S. Women’s Open Championship to the Country Club of Charleston in the South Carolina city.