Golf
ISPS Handa renews PGA Tour of Australasia naming rights deal
Japanese non-profit organisation, the International Sports Promotion Society (ISPS Handa), has renewed as naming rights sponsor of the ISPS Handa PGA Tour of Australasia until the end of 2023
Eclat secures three-year deal for Open rights in APAC
Eclat Media Group has continued its effort to replace Fox Sports as the dominant pay-television broadcaster in Asia-Pacific, acquiring exclusive rights to The Open Championship across the region in a three-year deal.
Maui Jim renews supplier deal with DP World Tour
The DP World Tour, the recently-renamed European golf tour, has agreed a multi-year sponsorship renewal with luxury sunglasses and eyewear brand Maui Jim
Remote production technology aids Asian Tour’s restart
The media arm of golf’s Asian Tour has hailed the role of remote production technology as play restarted for the first time since the outbreak of Covid-19.
LIV Golf appoints Buccaneers executive Khosla as COO
The Saudi-backed LIV Golf Investments has further bolstered its leadership team by appointing Tampa Bay Buccaneers senior executive Atul Khosla as chief operating officer
CrossBet named PGA of Australia wagering sponsor
Australian-owned betting operator CrossBet has signed a multi-year wagering sponsorship with the PGA of Australia
ESPN+ unveils expansive PGA Tour Live coverage in 2022
ESPN and the PGA Tour have unveiled details for the inaugural season of PGA Tour Live on ESPN+ in 2022, which will more than triple the total coverage of the Tour's direct-to-consumer streaming service.
IMG acquires tennis’ Madrid Open, golf’s Spanish Open
The IMG agency has added to its tennis portfolio through an agreement to acquire the Mutua Madrid Open, a leading event on both the men’s ATP Tour and women’s WTA Tour.
PGA of America, Legends secure strategic partnership
The PGA of America has unveiled a strategic partnership with premium experiences company Legends, which will operate on-site, online, licensing and corporate merchandising for the PGA’s top-end events: th…
EXCLUSIVE: 160over90 secures DP World agency of record role
The 160over90 agency has been appointed the global sports marketing agency of record for logistics company DP World, the recently-announced title sponsor of the European Tour from next year onwards
Lexus extends with HSBC Women’s World Championship
Toyota-owned luxury car brand Lexus has renewed as the official automotive sponsor of the HSBC Women’s World Championship golf tournament in Singapore.
Sports events curtailed as authorities respond to new Covid variant
Sports events have begun to be affected as authorities around the world seek a quick response to the risks posed by the new 'Omicron' Covid variant
LET to add to schedule and prize fund in 2022, earmarks growth with LPGA backing
Golf’s Ladies European Tour will increase its number of tournaments and prize fund in 2022 following a schedule this year that was still affected by cancellations as a result of the Covid-19 pandemic.
PGA Tour details extensive purse increases for 2022
Commissioner Monahan outlines in memo to players plans for widespread pay boosts
Golf’s European Tour adds first tournament in Japan
The DP World Tour, formerly the European Tour, will host a tournament in Japan for the first time next year, the ISPS Handa Championship at PGM Ishioka Golf Club in Omitama, taking place April 21-24
Fortinet joins European Tour in top sponsorship tier
Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards
PGA Tour ‘plans’ guaranteed money global events to fend off Saudi-backed rival league
The PGA Tour is reportedly planning to create a series of international tournaments that will offer guaranteed money to the world’s best players in an effort to fend off a proposed splinter league run by…
DP World to invest more than $400m in European Tour over next decade
The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.