Golf

Golf
Media

The PGA Tour has begun the search for a senior media rights executive with experience across the Asia-Pacific region, following a decision taken at the start of the year to manage the sale of its international media rights in-house.
Golf
Governance

The PGA Tour has entered into advanced talks with Strategic Sports Group (SSG), a consortium of US-based sports team investors that includes Fenway Sports Group (FSG), as an agreement with Saudi Arabia's…
Golf
Governance

Tech-infused golf league TGL has been forced to push back its inaugural season to "early 2025" after the roof of the league's planned Florida venue suffered extensive damage from a power failure
Golf
Sponsorship & Marketing

The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.
Golf
Media

Live coverage of golf’s US PGA Championship will continue to be shown by Sky in the UK and Ireland after the pay-television broadcaster landed a new three-year agreement.
Golf
Sponsorship & Marketing

Commercial property insurer FM Global has made its first foray into major sports sponsorship as title sponsor of a new LPGA tournament to be hosted at the TPC Boston course
Golf
Industry Moves

The Saudi-backed LIV Golf has announced the appointment of experienced US sports and entertainment executive Lawrence Burian as chief operating officer (COO), a rare hire for the organisation after a number…
Golf
Licensing & Merchandising

TGL, the new tech-focused team golf league set to launch in the US next year, has entered into a multi-year partnership with global digital sports platform Fanatics, while San Francisco has been announced as the location for its latest franchise with NBA star Steph Curry among its investors.
Golf
Media

Netflix is to venture into live sports streaming for the first time next month, when the stars of two of its popular sport docuseries compete in The Netflix Cup
Golf
Media

The Pitch International agency has today (Tuesday) been awarded the exclusive media rights advisory contract to the Ladies European Tour (LET)
Golf
Industry Moves

TMRW Sports, the company founded by Tiger Woods, Rory McIlroy and sports executive Mike McCarley which is behind TGL, has announced a raft of new hires as it continues to gear up to the January launch of the tech-focused golf league.
Golf
Media

ESPN’s exclusive ‘multi-year’ US rights deal announced today (Thursday) for golf’s new TGL league will place a strong focus on linear programming as it aims to entice casual sports fans. The
Golf
Sponsorship & Marketing

TGL, the new technology-infused team golf competition established by TMRW Sports, has landed its first significant commercial partner, unveiling SoFi Technologies Inc, the digital personal finance company,…
Golf
Sponsorship & Marketing

The PGA of America will focus on the 2025 Ryder Cup in New York to launch its first wagering sponsorship, having ‘almost certainly’ run out of time to fill the betting category for the upcoming event in …
Golf
Sponsorship & Marketing

The Ladies Professional Golf Association (LPGA) has overhauled its sponsorship sales model by aligning with Fenway Sports Group (FSG) under a “commercial alliance” announced today (Tuesday).
Golf
Technology

Infinite Athlete has unveiled an agreement to provide its data technology to the new TGL team golf league
Golf
Events

The DP World Tour has unveiled a substantially revamped schedule for its 2024 season, including a record prize purse of $148.5m (€135.8m), stating its plans reinforce the former European Tour’s claim to be “golf’s global Tour”.
Golf
Sponsorship & Marketing

Sponsorship revenue for the Ryder Cup has risen by 153 per cent during the current cycle after the additions made to the premium Worldwide Partner tier, SportBusiness understands