Formula One
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McLaren’s new commercial chief Mark Waller is bringing lessons from American sport
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
McLaren’s new marketing chief targets more consumer-facing brands and behind-the-scenes content
McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…
F1 agrees extension to Singapore Grand Prix title sponsorship with Singapore Airlines
Singapore Airlines has signed a deal with Formula One to extend its title sponsorship of the Singapore Grand Prix until 2021
US Grand Prix set for record attendance thanks in part to F1 Netflix series
Racing series sees sizable boost from 10-part documentary series
Silverstone secures place on F1 calendar until 2024
The Formula One motor-racing championship has today (Wednesday) confirmed that Silverstone will continue to host the British Grand Prix until 2024