Formula 1
Features
Formula One’s virtual grands prix are a silver lining during dark times
The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
McLaren’s new commercial chief Mark Waller is bringing lessons from American sport
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
Ineos becomes one-third shareholder in Mercedes F1
British petrochemicals company Ineos has stepped up its backing of Formula 1 team Mercedes by becoming a one-third shareholder alongside Daimler and Toto Wolff, who will continue in his role as team principal…
Liberty Media-supported SPAC plans to raise $500m in IPO
Liberty Media Acquisition Corporation (LMAC), a newly-formed special purpose acquisition company (SPAC) backed by Formula 1 owner Liberty Media, has filed a registration statement with the Securities and…
Alfa Romeo extends backing of Sauber F1 team
Italian automotive manufacturer Alfa Romeo has extended its naming-rights deal with Swiss Formula 1 team Sauber to cover the 2021 season
TF1’s TMC to show Portugal and Emilia Romagna F1 races
Formula 1 fans in France will be able to watch free-to-air coverage of the races in Portugal and Emilia Romagna in Italy after commercial network TF1 revealed its scheduling plans