The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
Formula 1 fans in France will be able to watch free-to-air coverage of the races in Portugal and Emilia Romagna in Italy after commercial network TF1 revealed its scheduling plans
Formula 1 has agreed a deal with Brazil-based motor sports investment business Rio Motorsports to stage events in the city of Rio de Janeiro
The likelihood of the Spanish Grand Prix being shown on free-to-air television in the country has increased after a ruling handed down by the Spanish government
Formula 1 team Alfa Romeo Racing has signed up IT company Acer to its sponsorship portfolio. The brand will supply workstations and monitors to be utilised at the team's headquarters