Formula One

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Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.

Amazon Web Services, the cloud computing subsidiary of Amazon

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

In this month's issue we cover the following: GDPR – How rights holders are preparing for the new data privacy regulations FR

In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M

The Formula One motor-racing series has said it has taken a “step closer” to overhauling a number of its rules in 2021 following a meeting of key stakeholders in London yesterday (Tuesday).

Vietnam’s capital city Hanoi will host a Formula One Grand Prix for the first time in April 2020, organisers have confirmed, becoming the first new destination on the motorsport series’ calendar since the…

Formula One’s managing director of commercial operations, Sean Bratches, has conceded that the motor-racing series will again be without a race in one of its core markets, Germany, next year.

Formula One has signed a new partnership with Amazon Web Services (AWS), an agreement the motor-racing series says will open up new levels of data access to fans.

Features

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

On the eve of the Singapore Grand Prix, the Sports Matters Asia conference in the city state provided a forum to discuss the opportunities for sport in Asia. Ben Cronin reports on the major talking points.

Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.

The new Formula One season is only one race old, but there is already evidence that the championship’s new owners are overseeing significant changes in the sport’s social media output, according to Richard Clarke.

Ben Cronin speaks to the IAAF chief about doping, format changes and governance at the Leaders Sport Business Summit in New York.

As the 2017 F1 season grinds into gear, Kevin Roberts looks at the changing face of motorsport’s premier global series as it enters a new era under the control of Liberty Media.

September’s $8bn takeover of Formula One by Liberty Media marks a new dawn for motor racing’s biggest global property. Matt Cutler maps out what future a Liberty-owned Formula One could, and should, herald.

Guest columnist Richard Gillis warns readers to be sceptical of stories linking Apple with the next round of Premier League media rights - or with a takeover of Formula One.

Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector 

Tata Communications is a telecommunications solutions company owned by the Indian business conglomerate Tata Group.

Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 

Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.

As Bernie Ecclestone's tenure as the head of Formula 1 comes to an end, we revisit a piece from 2014 in which senior stakeholders in Formula One identify the 10 qualities that made him so successful