Formula One
Features
McLaren’s new commercial chief Mark Waller is bringing lessons from American sport
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
F1 suffers 19.2m drop-off in unique viewers amid pay-TV shift
The Formula One motor-racing series experienced a drop-off of 19.2 million unique television viewers during the 2019 season
Haas F1 adds MindMaze to portfolio of sponsors
Formula 1 team Haas F1 has signed up global brain technology MindMaze ahead of the 2020 season
Williams Racing continues to build sponsorship portfolio with Royal Bank of Canada
Formula 1 team ROKiT Williams Racing’s latest addition to its sponsorship portfolio is the Royal Bank of Canada.
Formula 1 and 188Bet agree sponsorship for Asia region
Formula 1 has signed up online gambling operator 188Bet as its Official Asia Sponsor.
The agreement will begin with the upcoming 2020 F1 season and run until the conclusion of the 2024 campaign