The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
Formula One Group owner Liberty Media has announced that it has reattributed its stake in Live Nation Entertainment from the sport to its SiriusXM tracking stock in a move that will see $1.5bn (€1.3
A company owned by the father of Formula One driver Nicholas Latifi has agreed to provide a loan to the Williams F1 team
More sports organisations and athletes around the world are cutting pay and introducing other cost-saving measures as the economic impact of the coronavirus bites
Credit rating agency Moody's has downgraded its outlook for the Nasdaq-listed Formula One motor racing series to 'negative' from 'positive'