The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
The likelihood of the Spanish Grand Prix being shown on free-to-air television in the country has increased after a ruling handed down by the Spanish government
Formula 1 team Alfa Romeo Racing has signed up IT company Acer to its sponsorship portfolio. The brand will supply workstations and monitors to be utilised at the team's headquarters
Williams is considering a partial or full sale of its Formula One motor-racing team, with the company also announcing that it has served notice to end its title sponsorship agreement with telco ROKiT