Formula 1
McLaren Racing extends Coca-Cola sponsorship
McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team.
The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.
Aston Martin adds EPOS as sponsor ahead of 2021 season
Formula 1 team Aston Martin has signed up high performance audio specialists EPOS as a global sponsor
Ineos becomes one-third shareholder in Mercedes F1
British petrochemicals company Ineos has stepped up its backing of Formula 1 team Mercedes by becoming a one-third shareholder alongside Daimler and Toto Wolff, who will continue in his role as team principal…
Liberty Media-supported SPAC plans to raise $500m in IPO
Liberty Media Acquisition Corporation (LMAC), a newly-formed special purpose acquisition company (SPAC) backed by Formula 1 owner Liberty Media, has filed a registration statement with the Securities and…
Alfa Romeo extends backing of Sauber F1 team
Italian automotive manufacturer Alfa Romeo has extended its naming-rights deal with Swiss Formula 1 team Sauber to cover the 2021 season
TF1’s TMC to show Portugal and Emilia Romagna F1 races
Formula 1 fans in France will be able to watch free-to-air coverage of the races in Portugal and Emilia Romagna in Italy after commercial network TF1 revealed its scheduling plans
F1 and Rio Motorsports reach provisional agreement over city race
Formula 1 has agreed a deal with Brazil-based motor sports investment business Rio Motorsports to stage events in the city of Rio de Janeiro
Honda to leave F1 at end of 2021 season
Japanese automotive manufacturer Honda will conclude its participation in the Formula One motorsport series at the end of the 2021 season, leaving the Red Bull Racing and AlphaTauri teams searching for…
F1 signs multi-year deal with Topps
The Formula 1 motorsport series has signed an exclusive multi-year partnership with trading cards and collectibles manufacturer Topps
Globo ‘informs advertisers’ of end to F1 coverage
Brazilian commercial broadcaster Globo has started to inform advertisers and broadcast sponsors that it will not show Formula 1 action next season, its has been reported
Williams Racing bought by US-based Dorilton Capital
Formula 1 outfit Williams Racing has today (Friday) announced that it has been acquired by US-based private investment firm Dorilton Capital
Free-to-air Spanish Grand Prix more likely after government intervention
The likelihood of the Spanish Grand Prix being shown on free-to-air television in the country has increased after a ruling handed down by the Spanish government
Sale of F1 chequered flag squares to fans attracts strong interest
The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.
Alfa Romeo Racing sign up Acer ahead of Austrian GP
Formula 1 team Alfa Romeo Racing has signed up IT company Acer to its sponsorship portfolio.
The brand will supply workstations and monitors to be utilised at the team's headquarters
F1 claims 30m TV and digital views for Virtual Grand Prix series
The Formula 1 motor racing series has announced that its recently-concluded Virtual Grand Prix series attracted 30 million views across TV and digital platforms
EXCLUSIVE: SuperSport agrees three-year F1 rights renewal
Sub-Saharan African pay-television broadcaster SuperSport will broadcast Formula One motor racing until 2022 after agreeing a three-year renewal with the sport’s commercial arm, Formula One Management, S…
F1 cancels Singapore, Japan and Azerbaijan Grand Prix
The Formula 1 season has shortened further with news that three more ‘fly away’ grands prix in Singapore, Japan, and Azerbaijan have been cancelled.