Football
Qatar Airways adds Concacaf sponsorship to its major event portfolio
The Confederation of North, Central America and Caribbean Association Football (Concacaf), has agreed a comprehensive sponsorship deal with national carrier Qatar Airways, which becomes the official airline…
Bordeaux signs Bistro Régent extension amid ongoing uncertainty
French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.
Swedish audience tops 3m for national team’s Euro 2020 exit
TV4, the Swedish commercial broadcaster, attracted a second-half audience of 2.83 million viewers on Tuesday evening for the Uefa European Championship round-of-16 clash between Sweden and Ukraine
Disney nets Ligue 1 rights in Brazil for three years
The Disney media group has secured rights to broadcast the French Ligue 1 in Brazil from 2021-22 until 2023-24
AFC and Yili sign off on sponsorship deal
The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
Norwich end Errea kit relationship, signs up Joma in ‘record’ deal
Newly-promoted Premier League football club Norwich City has named Spanish sports brand Joma as its new technical kit supplier, ending the club’s 10-year relationship with sportswear rival Errea.
Castore finalises Newcastle United kit deal, leads changes in e-commerce and retail
UK sportswear group Castore has finalised a multi-year kit supplier deal with English Premier League football club Newcastle United
Blue Sport retains Serie A rights in Switzerland
Swiss pay-television broadcaster Blue Sport, a subsidiary of telecoms operator Swisscom, has retained rights to Italian football’s Serie A.
Spanish court annuls Uefa’s European Super League sanctions
A Spanish court has issued a preliminary ruling that annuls sanctions placed by Uefa, football’s European governing body, on nine clubs involved in the breakaway European Super League project.
City Football Group India CEO Willoughby takes his leave
Damian Willoughby, chief executive of City Football Group India, is to leave the football club investment group after nearly seven years
Mediaset digs deep to land Coppa Italia domestic rights
Commercial broadcaster Mediaset has today (Thursday) been awarded domestic broadcast rights to the Coppa Italia and Supercoppa Italiana from 2021-22 to 2023-24
Udinese extends sleeve deal with Prosciutto di San Daniele
Italian Serie A club Udinese has extended the club’s shirt sleeve sponsorship with local food brand Prosciutto di San Daniele for the 2021-22 season.
Roma TV moves from linear to digital
Italian Serie A football club AS Roma's dedicated TV channel has become digital-only and will no longer be available on pay-television broadcaster Sky Italia
AC Milan secures renewal with Snaipay
Italian football club AC Milan has signed a renewal to its sponsorship contract with top-up and payment services brand Snaipay
Recast adds QPR to client roster
UK-based direct-to-consumer video platform Recast has added English Championship football club Queens Park Rangers to its portfolio of clients
DAZN adds Europa League and Europa Conference League to Italian rights
DAZN Group, the global sports subscription service and media company, has added more high-profile football content in Italy with the acquisition of rights to the Uefa Europa League and new third-tier Europa…
Financial pressures see Schalke sell LEC esports licence for €26.5m
German football club Schalke 04 has sold its licence for a starting place in esports’ League of Legends European Championship (LEC), citing the financial impact on its business model of Covid-19 and i…
Gambling sector club sponsorships almost halve across England’s top team sports
Gambling sector sponsorships are no longer the most prevalent across professional football, rugby union, rugby league and cricket teams in England, having almost halved in number over the last two years,…