Football
Chicago Fire owner Mansueto acquires Swiss club FC Lugano
Joe Mansueto, the owner of Major League Soccer's Chicago Fire, is significantly expanding his soccer portfolio by acquiring Swiss Super League club FC Lugano
Angel City FC brings in Cedars-Sinai as official health partner
National Women's Soccer League expansion team Angel City FC has brought in Los Angeles-based Cedars-Sinai Medical Center as its official health partner
West Ham expands Trustly deal to include women’s team sleeve rights
English football club West Ham United has expanded its association with global payments platform Trustly
FSDL to sell AFC media rights in Indian subcontinent across 2021-24 cycle
The Asian Football Confederation (AFC) has announced a four-year media rights agreement with Football Sports Development Limited, a subsidiary of Indian conglomerate Reliance Industries, across the Indian…
ESPN equipped with data feeds, editorial support in new Stats Perform-Eredivisie deal
Stats Perform, the sports data and technology company, has signed a three-year data supply agreement with Dutch football’s Eredivisie.
Bologna signs Asia-facing deal with DB Sports
Italian Serie A club Bologna has signed a regional sponsorship for Asia with The Philippines-based sports betting platform DB Sports for the next two season from 2021-22 to 2022-23
Rewe furthers German football presence with Union Berlin deal
German Bundesliga football club 1. FC Union Berlin has signed supermarket chain Rewe as a new premium sponsor
Primera RFEF rights sold to Fuchs consortium for €9.5m per year
The Spanish Football Federation (RFEF) has sold its domestic and international broadcast rights, plus international betting video rights, to the new third-tier Primera RFEF division to a consortium formed…
Anycoin Direct pays PSV in Bitcoin in EU sponsorship ‘first’
Dutch Eredivisie club PSV Eindhoven has signed a two-year sponsorship with cryptocurrency trading platform Anycoin Direct, which will be paid entirely in Bitcoin
LaLiga, Premier Sports sign new Stonegate deal for UK pub coverage
LaLiga and its UK rights-holder, pay-television broadcaster Premier Sports, have once again teamed up with leading pub company Stonegate Group to offer coverage at venues across the country
Thai FA lands AIS domestic deal, eight-year Sportfive extension
Telco AIS has acquired domestic rights for Thai league and national team football for the upcoming 2021-22 season and will air coverage for free as a special measure to help raise the spirits of the Thai…
Liverpool secures latest sponsorship addition with ThinkMarkets
English Premier League club Liverpool has signed up global online trading broker ThinkMarkets as its latest sponsor.
The company takes the designation of official global trading partner
DFL Supercup streamed on TikTok as 9:16 vertical production rolled out
Football-based media platform OneFootball will stream live coverage in Brazil of tonight's DFL Supercup match between Bayern Munich and Borussia Dortmund in a 'vertical format' designed for smartphones…
TV Cultura sublicenses Europa League rights from SBT
Brazilian free-to-air broadcaster TV Cultura has acquired rights to the Uefa Europa League through a sublicensing deal with commercial broadcaster SBT that runs from 2021-22 to 2023-24
Bundesliga close to broadcast ‘solution’ in Mena region
Bundesliga International, the global rights sales arm of the German Bundesliga, is moving closer to re-establishing live coverage in the Middle East and North Africa following the expiry of its deal with…
Cosmote adds OFI Crete rights ahead of Greek Super League season
Greek pay-television broadcaster Cosmote has signed up another Greek Super League club to an individual rights deal in a two-season agreement with OFI Crete
Stats Perform retains Serie B betting video rights, adds data
Stats Perform, the sports data and technology company, has retained its betting video rights to Italian football’s second-tier Serie B while also winning the betting data rights.
Nasdaq high-flyer Roku signs first Brazilian sports team sponsorship with São Paulo
US-based streaming device maker Roku has signed a 12-month sponsorship with Brazilian football club São Paulo.