Football
Belgian Pro League hires IMG to advise on media rights sales
IMG has been appointed by the Belgian Pro League in a wide-ranging advisory and media rights sales role
Indonesia backing puts Saudi 2034 World Cup bid in pole position
Saudi Arabia is now the clear favourite to win the bidding race to host the 2034 Fifa World Cup after it received the backing of the Indonesian Football Federation (PSSI), which had previously discussed…
No suitable offers for Ligue 1 rights as LFP Media plans direct talks
France’s Professional Football League (LFP) announced today (Tuesday) that it received no offers meeting its ambitious reserve prices for the two main packages of live Ligue 1 rights, with private negotiations n…
Chibani’s MMS partners with Ivorian group for CAF qualifying rights to 2026 World Cup
Free-to-air media rights in sub-Saharan Africa to the Confederation of African Football’s new-look qualifying competition for the 2026 Fifa World Cup have been sold to Marketing & Media Solutions (MMS), a…
EFL continues commercial streak as Carabao extends EFL Cup title deal
The English Football League (EFL) has followed its recent trend of securing major commercial extensions by signing a renewal of its EFL Cup title sponsorship contract with energy drink Carabao
Inter Miami in first global move to cash in on Messi mania
Inter Miami CF has made its first international marketing move since the signing of Lionel Messi, announcing a two-game tour of China next month
Lazio targets Rome’s ‘Expo 2030’ candidate bid for front-of-shirt slot
Italian Serie A club SS Lazio is set to take sides in the host city contest for ‘Expo 2030’ by accepting the Rome bid as its main shirt sponsor.
Qataris pull bid for Manchester United, Ineos set to buy 25-per-cent stake
Qatari businessman Sheikh Jassim bin Hamad al Thani has withdrawn from the bidding process to buy Manchester United after his offer for the Premier League club did not meet the valuation of the Glazer…
DAZN follows SPL deal with Saudi Women’s Premier League rights acquisition
DAZN has added broadcast rights in most global markets to the SAFF Women’s Premier League on the back of its multi-territory agreement for the men’s Saudi Pro League.
Visit Saudi lands significant AFC and CAF sponsorships
Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…
CAF adds Visa to Afcon portfolio in direct deal
The Confederation of African Football (CAF) has signed Visa as the ‘Official and Exclusive Payment Partner’ for CAF national team competitions.
Premier Sports lands top pick Champions League rights in Ireland
Subscription broadcaster Premier Sports has picked up a significant package of rights in Ireland to Uefa club competitions in the new cycle
UK lawmakers call for regulation of football’s fan token deals
The presence of cryptocurrency-based fan tokens in UK football could be under threat after a new report from the cross-party Culture, Media and Sport (CMS) Committee called on clubs to be stopped from…
Sportfive seeks US executive to land sponsors for European clubs
Sportfive has begun the search for a director of global partnerships based in the United States to lead commercial sales on behalf of European football clubs, principally Borussia Dortmund
PepsiCo sub-brand Lay’s becomes title sponsor of Saudi Women Premier League
PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.
Indonesia ‘in talks with Australia’ over joint 2034 World Cup bid
The Football Association of Indonesia (PSSI) has held talks with its Australian counterparts over a possible bid for the 2034 Fifa World Cup, according to its president
Eredivisie clubs unanimously back €750m ESPN rights deal to 2030
All 18 clubs in the Dutch Eredivisie today (Tuesday) unanimously agreed to a renewal of a domestic broadcast rights deal with ESPN for a further five seasons
Puma adds CAF to growing ball supplier portfolio
Sporting goods company Puma has continued its aggressive ball supplier acquisition strategy by signing as the official technical partner of the Confederation of African Football (CAF)