Football

Football
Sponsorship & Marketing

The ‘Messi effect’ has kicked in at Paris Saint-Germain with cryptocurrency exchange Crypto.com
Football
Sponsorship & Marketing

Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.
Football
Media

Jaume Roures, the chief executive and co-founder of Mediapro, is to attend a hearing of a French parliamentary commission next week following the high-profile collapse of the media group and agency’s F…
Football
Sponsorship & Marketing

The Football Association of Ireland has named pay-television broadcaster Sky as the first stand-alone ‘Primary Partner’ of the Republic of Ireland women’s national team. T
Football
Industry Moves

Sports data and technology company Genius Sports has appointed Ian Wray as its head of football
Football
Licensing & Merchandising

English Premier League side Leeds United has become the first football club to avail itself of a new function on TikTok, enabling it to sell official merchandise and replica jerseys on the platform
Football
Sponsorship & Marketing

Serie A club Atalanta has expanded its sponsorship contract with chemical and plastics company Radici Group, while fellow Italian clubs Roma and Spezia Calcio have signed up food delivery service Uber…
Football
Events

Uefa president Aleksander Čeferin has warned that European and South American nations may boycott any move by Fifa to push forward with switching the World Cup to a biennial hosting model.
Football
Media

CBS Sports executives have defended the decision to broadcast certain United States men's national team Fifa 2022 World Cup away qualifiers exclusively on streaming service Paramount+
Football
Events

World governing soccer body Fifa has announced it will visit nine United States-based candidate host cities for the 2026 World Cup from September 15-23, starting in Boston and concluding in Miami
Football
Media

Major League Soccer has decided to go head-to-head with the National Football League by broadcasting a postseason game on the main Fox broadcast network on Thanksgiving Day on Thursday, November 25
Football
Media

LaLiga rights-holder and free-to-air channel Gol has made an agreement with Twitch through which nine LaLiga matches during the 2021-22 season will be broadcast on the Amazon-owned online streaming platform
Football
Media

Matches from the Uefa Champions League will remain on Polish public-service television during the next two seasons after TVP finally negotiated a sublicensing agreement
Football
Sponsorship & Marketing

Italian Serie A club Inter Milan has signed an extension to its sponsorship deal with HR specialists ManpowerGroup
Football
Licensing & Merchandising

Spanish football’s LaLiga has joined the growing trend of sports rights-holders entering the Non-Fungible Token (NFT) market through an agreement with Sorare.
Football
Governance

The World Leagues Forum has become the latest football body to hit out at Fifa’s plans to transform the World Cup into a biennial competition, stating the tournament shouldn’t become a “commonplace event…
Football
Finance & Law

Private equity firm CVC Capital Partners has said an exit protocol is in place in which it will likely disengage from its agreement with LaLiga, the organising body for the top two divisions of Spanish…
Football
Sponsorship & Marketing

The Malaysian Football League has agreed a ball supply deal with sporting goods brand Puma, starting this year and running until 2024