Football
Campeonato Brasileiro Série A heavyweights form ‘Libra’ group
A group of eight Campeonato Brasileiro Série A and Série B clubs have endorsed the formation of ‘Libra’, a new body proposed to represent the 40 teams competing in the top two tiers of domestic football and o…
Thailand to host AFC Cup fixtures
Buriram in Thailand is to host group-stage matches from the forthcoming AFC Cup after Chinese Taipei relinquished its hosting rights due to the Covid-19 pandemic, the Asian Football Confederation has announced
Deloitte becomes first-ever title sponsor of Singapore Women’s Premier League
Professional services firm Deloitte has struck a three-year agreement with the Football Association of Singapore to sponsor the Singapore Women’s Premier League when it returns later this month.
Sounders draw record Concacaf Champions League attendance
MLS side is first win the regional club competition in its modern iteration
M6 and TF1 ‘set for’ short-term Nations League rights deal
French commercial broadcasters M6 and TF1 are set to agree a short-term deal for rights to the national football team’s upcoming Uefa Nations League fixtures as talks continue over a long-term contract, i…
DFL ‘weighs up’ increase in free-to-air Bundesliga matches
The German Football League (DFL) has formed a working group to weigh up the future of domestic club football which, among other proposals, could lead to an increase in top-tier Bundesliga games shown on…
TST upgrades Mainz sponsorship in Infront-brokered deal
German logistics company TST has expanded its sponsorship of Bundesliga club FSV Mainz 05 from a club partner to the official premium partner position from next season
Maradona ‘Hand of God’ jersey fetches record-level sales price
Historic auction result furthers ongoing boom in sports collectibles
Durant expands soccer portfolio with Gotham FC investment
NBA superstar secures equity in NWSL franchise
Socios.com gains major MLS presence with 26 team partnerships
Blockchain fan token platform signs another set of club-level deals
Argentinos Juniors sign Bumeran as stadium and shirt sponsor
Argentinian Primera División football club Argentinos Juniors has agreed a wide-ranging sponsorship deal with online job portal Bumeran.
Tender launched for DFB-Pokal international betting video and data rights
The German Football Federation (DFB) has initiated an invitation to tender process for international betting streaming and data rights to the DFB-Pokal, Germany’s top-tier cup competition, ahead of the n…
‘Food of Spain’ signs Spanish Football Federation sponsorship
The Spanish Football Federation (RFEF) has expanded its agreement with the Spanish government to promote food from the country to include a broad set of sponsorship rights
Mediapro wins third ruling against RFEF this year
The Mediapro agency has won its third ruling against the Spanish Football Federation (RFEF) this year.
The Mercantile Court No
“We’re becoming a targeted marketing powerhouse” | Drew Crisp, Liverpool’s SVP digital
Drew Crisp, Liverpool’s senior vice president of digital, explains the importance of first-party ownership of fan data in the modern digital world, how he’s transformed the club into a ’targeted marketing powerhouse’, and how that has helped to boost sponsorship revenues.
Crystal Palace signs Mukuru as new sleeve sponsor
English Premier League club Crystal Palace has signed up financial services platform Mukuru as its new sleeve sponsor
Sports NFT platform Sportemon Go ceases token trading
Hibernian and Rangers have been dealt a blow after Sportemon Go, a sponsor of both Scottish football clubs, stopped trading its non-fungible tokens
Nürnberger Versicherung extends as FC Nürnberg shirt sponsor
German 2. Bundesliga club FC Nürnberg has secured a three-year extension to its shirt sponsorship with Nürnberger Versicherung, making the insurance group its longest-serving main sponsor.