Football
AC Milan secures regional deal with Betsson in Latin America
Italian Serie A champion AC Milan has signed up gambling platform Betsson as a regional sponsor in Latin America
Puma adds Alavés to LaLiga portfolio
Spanish LaLiga football club Deportivo Alavés has signed a four-year kit deal with German sportswear manufacturer Puma.
Sky makes crucial World Cup playoff available to free-to-air broadcasters
UK pay-television broadcaster Sky has announced that next week's Fifa World Cup qualifier between Wales and Scotland or Ukraine will be shown on free-to-air television by ITV in England, S4C in Wales and…
M&S Food launches home FAs sponsorship, Nationwide signs Channel 4 deal
M&S Food, the food division of the M&S retail chain, has signed multi-year sponsorships with the Football Associations of England, Scotland, Wales and Northern Ireland
RTVE nets Euro 2024 and Spanish national team rights
Spanish public broadcaster RTVE has secured rights to the 2024 Uefa European Championship in Germany along with a wider package of Spanish football matches and other games over the next four years
BeIN, Cable Network Egypt look to crack down on content piracy
Qatar-based pay-television broadcaster beIN Media Group and Cable Network Egypt (CNE), which distributes encrypted television and radio channels in Egypt, are preparing to take legal action against major…
Gulf airlines to operate daily 2022 Fifa World Cup shuttle flights
Qatar Airways is teaming up with a series of Gulf Arab airlines to operate more than 160 daily shuttle flights to and from Qatar during this year's 2022 Fifa World Cup, to allow fans to fly in from nearby …
Eleven secures global rights to Thai Women’s League
Eleven has secured exclusive worldwide rights to matches from the Thai Women’s League.
Manchester United Q3 revenues up 29.2 per cent but wage increases lead to £27.7m loss
Manchester United has increased its third quarter revenues by 29.2 per cent to £152.8m ($192.
Čeferin plans to stand for third term as Uefa president
Uefa president Aleksander Čeferin has confirmed that he plans to seek re-election for a third term as head of European football’s governing body.
PSG announces pre-season tour of Japan
French Ligue 1 club Paris Saint-Germain (PSG) is to play three matches in Japan later this year as part of its first tour of the country since its takeover by the Qatar Sports Investments (QSI) group in…
MLS strikes multi-year Caterpillar partnership
Major League Soccer has secured a multi-year partnership with construction equipment manufacturer Caterpillar Inc
Cinch signs first Premier League shirt deal with Crystal Palace
English Premier League football club Crystal Palace has signed up online automotive retailer Cinch as its new front-of-shirt sponsor
Welsh-language broadcaster S4C extends Uefa rights deal
Welsh public-service broadcaster S4C has extended its deal with Uefa, European football’s governing body, for free-to-air rights to the national team’s matches.
Real Madrid tops ‘most valuable football brand’ rankings
Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.
Deutsche Telekom-DFB deal held value in challenging market
Deutsche Telekom’s recent sponsorship renewal with the German Football Federation (DFB) held its value, despite difficult on-pitch and off-pitch conditions for the rights-holder.
Korean star Son ‘prepares launch of fashion brand’
South Korean football star Son Heung-min looks set to launch his own fashion brand, 'NOS7', next month
Betano lands naming rights to revamped Romanian Cup
Betting operator Betano has been named as the main sponsor of the Romanian Cup under an agreement with the Romanian Football Federation (FRF)